FOX Sports has sold out its commercial inventory for the 2025 Major League Baseball All-Star Game, setting a new benchmark for demand tied to the annual Midsummer Classic.
According to Mark Evans, Executive Vice President of Ad Sales for FOX Sports, the network secured full sell-out status by early June—an entire month ahead of the July 15 broadcast from Atlanta’s Truist Park. That marks the earliest ad sell-out in recent memory and reflects the growing value of live sports in the streaming era.
“Sell-out is usually right before the game in July,” Evans said in a recent interview. “We were sold out in the beginning of June—a full month earlier.”
FOX expects to run close to 80 commercials during the broadcast. However, demand has also spilled over into less predictable elements of the game, including inventory tied to pitching changes or potential extra innings. Despite the uncertainty of those slots ever airing, they, too, have been spoken for.
Evans noted that this year’s game is expected to generate record ad revenue for FOX, with 30-second spots fetching between $750,000 and $800,000 according to Variety. That would make the 2025 edition one of the most lucrative in the network’s history covering the All-Star Game.
“We’re seeing interest from restaurants, retailers, and pharmaceutical companies in particular,” said Evans. He suggested that seasonal campaigns, including summer promotions and back-to-school messaging, are helping drive that enthusiasm.
The strong marketplace comes as live sports continue to outperform traditional TV programming in the eyes of advertisers. As scripted network content struggles to maintain viewership, sports broadcasts—especially marquee events like the All-Star Game—are drawing quicker commitments and higher rates. MasterCard and other familiar brands will be part of the mix, but viewers may also notice an expanded footprint from new categories eager to attach themselves to one of baseball’s biggest nights.
With momentum from the All-Star Game carrying into the second half of the MLB season, FOX is already positioning itself for another strong performance in October when postseason coverage begins.
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