105.7 WAPL in Appleton, WI, tapped into the power of its rock audience to make a difference. The station raised $1,800 for the Wisconsin Parkinson’s Association through a special listener-driven auction held on Monday, July 28.
Branded Auction for Ozzy, the on-air and online event, was hosted by “WAPL Mornings with Laura Lee & Cutter” and centered around a unique piece of memorabilia: a 1999 Ozzy Osbourne “Bark at the Moon” collectible doll.
The rare 18-inch figure, complete with an audio clip and printed lyrics, generated strong interest among fans eager to own a piece of rock history and support a meaningful cause.
Bidding was promoted across WAPL’s platforms, from on-air promos to a dedicated web page and social media outreach. Listeners placed bids via text, phone, and Facebook, with Jack Van Iten of Greenleaf submitting the winning offer of $1,800.
All funds go directly to the Wisconsin Parkinson Association. They provide care, education, and resources for individuals and families affected by Parkinson’s disease.
The auction served as a tribute to Ozzy Osbourne, who passed away on July 22 at age 76 following a long battle with Parkinson’s.
“It was a moving tribute to a rock icon and a reminder of the impact local radio can have in bringing people together to do good,” the station shared.
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