A Las Vegas-area dance station has a new name. ANCO Media Group has officially closed its $1.4 million acquisition of KHYZ and rebranded the outlet as “Revolution 99.7.”
What We Know: ANCO Media Group closed on its acquisition of KHYZ and immediately rebranded the station as “Revolution 99.7,” aligning it with co-owned “Revolution 93.5” in the Miami market. Additionally, the station now carries the positioning statement “The Dance Station.” ANCO Media Group paid $1.4 million for KHYZ and several other former Highway stations from Heftel Broadcasting Company.
What’s at Stake: Dance radio remains a niche format in the U.S. However, the Las Vegas market provides a unique, built-in audience. KHYZ reaches much of Las Vegas proper through a booster atop Arden Peak. Furthermore, the station promotes coverage along the full LA-to-Las Vegas drive corridor, echoing the legacy of the former Highway Stations that previously simulcast across KHYZ, KRXV, and KHWY.
What Remains Unclear: It’s still uncertain whether a full simulcast between the stations will return. The branding alignment hints strongly at that possibility. Meanwhile, the fate of sister stations KRXV and KHWY under the new brand umbrella is still developing. No programming details or talent announcements have surfaced yet.
What It Means: This move forces a real question — does true dance radio work on American FM? If it works anywhere, it works here. Miami’s club culture and Las Vegas’s 24-hour entertainment economy offer the ideal conditions. Furthermore, ANCO is essentially building a test case for whether dance music can sustain a viable radio brand in the U.S. The industry should pay close attention. The answer could reshape how programmers think about the format entirely.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.
