Beasley Media Group’s Country 103.7 WSOC-FM Charlotte has a new morning show. Charlie and Debbie Nance move from afternoons to mornings, effective Monday, June 22.
What We Know: The Nances are taking over after the retirements of Rob Tanner, Catherine Lane, and Chris Allen. The couple has hosted afternoons at WSOC-FM since 2006. Both are Texas natives who met when Charlie, then PD of KJNE Waco, hired Debbie in 1991. They later reunited to host mornings together in Greenville, Augusta, and Birmingham before landing in Charlotte.
What’s at Stake: Morning drive is the most-listened-to daypart in radio. Accordingly, a familiar, established team reduces listener disruption during a critical transition. The Nances also host PRN’s Kyle Petty’s Back Then Again Country Countdown, giving WSOC-FM added national visibility. Beyond ratings, a cohesive on-air identity during a major personnel shift matters for advertiser confidence.
What Remains Unclear: No announcement has been made yet about who fills the vacated afternoon slot. It is also unclear whether any other daypart changes are coming at WSOC-FM. The station has not publicly addressed its long-term programming strategy following three simultaneous retirements.
What It Means: Promoting from within signals stability over panic. In a format built on familiarity, Charlotte listeners already know these voices — and that matters more than any outside hire could deliver.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.
