Triton Digital has announced that Spreaker has integrated the AI-powered Sounder platform into its independent creator platform.
Spreaker is currently home to more than 260,000 podcasts. With the new agreement with Sounder, all English language content will be analyzed to study brand suitability and contextual targeting to better help advertisers pair their messages with podcasts.
“Our enhanced targeting capabilities allow buyers to target relevant conversations wherever they happen, expanding beyond categories and into genres to increase the amount of inventory available for targeting,” said Triton Digital Executive Vice President of Podcast and Content Sharon Taylor. “Through this integration, buyers can confidently invest via the Triton Digital Audio Marketplace in the expansive content inventory available on Spreaker. Enabling our partners to do contextual targeting at scale makes buying easier and contributes to an overall better listener experience for audiences.”
“Automated brand solutions like Sounder are no longer ‘nice to have,’ they’re a need to have as more podcast content becomes available. Making Sounder available on Spreaker will provide buyers with an increasing amount of brand-suitable inventory, ” added DAX US President Brian Conlan. “Sounder and DAX US have been partners since August 2022 and it has allowed our team to seamlessly provide advertisers with the insights they need to make better buying decisions about the content that best aligns with their brand.”
Triton Digital acquired Sounder in March 2024 and recently released new upgrade, including Promo Hub to automate podcast promotion, as well as an expanded Audio Insights Dashboard.
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