The latest findings of Edison Research show a continued increase in podcast listening among Americans aged 55 and older.
Long considered the most loyal consumers of traditional AM/FM radio, this demographic is increasingly turning to digital audio platforms.
The new data follows a 2023 report released by Edison Research and NPR titled Hit Play, Boomer!, which identified a lag in podcast adoption among older adults. At that time, individuals 55 and older made up roughly one-third of the U.S. population but accounted for just 17% of monthly podcast listeners and 14% of the weekly audience.
In 2025, Edison’s data shows that 27% of Americans aged 55+ reported watching or listening to a podcast in the past week. That marks a continued upward trend from 19% in 2024. While video podcast consumption is now included for the first time in Edison’s Infinite Dial study, the company stated that weekly listening would have increased regardless of that change.
Several developments have been noted as possible contributors to the rise.
Podcast platforms have improved navigation and usability, which may have reduced barriers for older listeners. Additionally, content targeted toward this audience—such as local news updates, health topics, and generational storytelling—has become more prevalent. Demographic shifts may also be a factor, as younger Baby Boomers and older members of Generation X enter the 55+ age group with established podcast habits.
Edison Research plans to continue monitoring podcast engagement across age groups in upcoming studies.
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