Tag: Podcast Listening
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Edison Research: Podcast Listening Dominates AM/FM Radio in Younger Listeners
"The dominance of podcast listening among younger age cohorts can certainly be attributed to their preference for on-demand content that also includes visual elements, qualities specific to podcasts and not radio."
How is Talk Radio Going to Address Its Podcast Problem?
This is the moment where leaders in the format have two choices. You can plug your ears and shout “la, la, la, la, la,” or you can do something about it.
Why Music Radio Talent Should Lean Into Talking More
"Strategically integrating storytelling into a station’s structure proves to listeners that your channel knows the scene. That you’re willing to put in the time and effort to utilize your hired talent to prove it to the audience."
Podcast Listening Surpasses AM/FM Radio Spoken Word Listening For First Time, New Edison Research Data Shows
Spoken word audio listening accounts for 25% of all daily time spent with audio, the Edison Research study shows.
Apple Podcasts, Spotify Usage for Podcast Listeners Falls While YouTube Rises, New Triton Digital Data Shows
Spotify is the preferred platform for users in the 18-34 demographic, with 49% labeling it the top platform.
Podcast Time Spent Listening Peaks in Middays, Edison Research Data Shows
That midday figure is just slightly higher than the 6-10 AM window.
60% of Podcast Listening Spent with User’s Favorite Show, New Point-to-Point Marketing/Strategic Solutions Research Data Shows
80% of respondents said that the host is the largest factor in deciding what their favorite program is.
Time Spent Listening to Podcasts Has Grown By 355% Since 2015, New Edison Research Data Shows
"Podcasts have historical momentum."
New Edison Research Data Shows Podcast Listening From Baby Boomers Nearly Doubled Since 2023
While video podcast consumption is now included for the first time in Edison’s Infinite Dial study, the company stated that weekly listening would have increased regardless of that change.
YouTube Popularity with Podcast Listeners Grows in 2024, Doubling Spotify and Apple Podcasts As Primary Source
"YouTube's growth underscores how video has become an integral part of the podcast experience."