On the fourth episode of Season 3 of the BSM Podcast, 1010XL afternoon host and radio voice of the Jacksonville Jaguars, Frank Frangie stops by to discuss his career and the rapidly changing sports radio business. This conversation runs 28 minutes and includes a look at how Frank approaches his show, prepares for play by play assignments, guards against complacency, views the opportunity to work for a locally owned radio group, feels about challenges facing the sports media business, plus much more.
After challenging hosts and producers a few episodes ago to invest in their own development, Jason turns the tables in this week’s BSM 180 by pointing out how programmers and market managers can do a better job of responding to people and establishing relationships with future prospects and shares a personal example of how it can pay off.
AREAS COVERED WITH FRANK:
- Biggest changes he’s seen in 30 years of broadcasting
- The decline of newspapers and how he feels about it
- The start of 1010XL and operating under local ownership
- Guarding against complacency while featuring a consistent lineup
- Why a large cast in afternoon drive is important to him
- Making sure his on-air partners don’t disappear for long stretches
- 1010XL’s commitment to developing women talk show hosts
- What goes into a week of Play by Play prep for an NFL and CFB game
- Balancing his roles as a talk show host and voice of a pro team
- Jacksonville’s split between homegrown folks and transplants
- How the local audience makeup affects the content strategy
- Launching GridironNow and the challenge to make it profitable
- Quick Hits: Jacksonville sports figures, Motivation, Concerns, Jags or Gators
FROM THE GUEST
Frank’s Twitter handle: @Frank_Frangie
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
This was a very interesting podcast. I’d love to hear a follow-up interview following the recent chaos in Jacksonville sports media.