Cumulus Media and Rumble have announced a new partnership that will bring Westwood One and Cumulus Podcast Network shows to the platform.
According to a statement from the two companies, the new agreement will “unlock new opportunities” for the entities.
As part of the agreement, Westwood One and Cumulus Podcast Network programs will see their video simulcasts made available on Rumble. Additionally, the two new partners will “collaborate to maximize advertising opportunities for brand partners,” a statement reads.
“This partnership represents a powerful alignment between two media innovators,” said Cumulus Media Executive Vice President of Corporate Strategy & Development and Westwood One President Collin Jones. “By combining our premium podcast inventory with Rumble’s dynamic creator ecosystem, we’re creating a new frontier for host-read advertising that delivers authenticity, scale, and brand safety.”
“We’re excited to partner with Cumulus Media and Westwood One to bring advertisers closer to the creators and audiences they care about,” added Rumble CEO Chris Pavlovski. “This collaboration allows us to create new monetization opportunities for our creators while offering brands a trusted and effective way to connect with engaged communities.”
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