Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Customer-Centric Strategy For Reaching Radio Ad Buyers

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This strategy will only take 30 seconds of research before your next discovery or cold sales call.

Radio Sales Reps: This Survey is For You

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You can be a part of the solution and contribute to improving the media sales business.

How to Supercharge Radio Ad Sales with Data, Proof, Testimonials

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The power of data, proof, and testimonials is a potent cocktail. Down it for better-targeted outreach.

Why Sports Radio Advertising Works at Christmas

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Men's significant role in holiday shopping, last-minute shopping tendencies, and diverse interests make them an ideal target audience.

3 Tips for Maximizing Radio Advertising Impact with Social Media Influencer Strategies

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Your radio cluster could be the solution small and mid-sized business have been searching for.
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Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

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Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

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"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

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"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Tony Reali Reflects on His Journey From ‘Around the Horn’ To Building the ‘Real Deal’

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"I use the term irresistible on this show. That’s the moments I’m chasing in this show. It’s the one you can’t resist when it shows up in your feed. You’ve seen it five times in that ten second clip, and you’re still unpacking some of the feelings behind it. That’s what success will look like for me building out a roster of shows bringing those feelings out in different ways."