Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Customer-Centric Strategy For Reaching Radio Ad Buyers

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This strategy will only take 30 seconds of research before your next discovery or cold sales call.

Radio Sales Reps: This Survey is For You

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You can be a part of the solution and contribute to improving the media sales business.

How to Supercharge Radio Ad Sales with Data, Proof, Testimonials

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The power of data, proof, and testimonials is a potent cocktail. Down it for better-targeted outreach.

Why Sports Radio Advertising Works at Christmas

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Men's significant role in holiday shopping, last-minute shopping tendencies, and diverse interests make them an ideal target audience.

3 Tips for Maximizing Radio Advertising Impact with Social Media Influencer Strategies

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Your radio cluster could be the solution small and mid-sized business have been searching for.
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Is Disney+ the First Step Toward a Super Bowl Paywall

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"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

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It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

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“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

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"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."