Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

The 3 Stages of the Radio Advertising Cycle

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Some advertisers don't make decisions on a whim. They follow a structured process, becoming aware of their needs, exploring options, and ultimately deciding on buying radio.

The Warren Buffett Approach to Radio Sales

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Successful negotiation is both an art and a science. With a commitment to creating value, eat like Buffett and negotiate your way to more sales.

What Can the iPhone Teach us About the Future of Radio Sales?

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"Jobs gave a masterclass in salesmanship. He didn't just sell a product; he sold a vision of the future."

Radio Advertising Can be the Secret Weapon For In-House Digital Marketers

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"The trend of businesses gaining digital marketing proficiency presents a unique opportunity for YOU."

Real Time Bidding Comes to Radio Sales

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"The radio ad sales market is transforming profoundly, with real-time bidding and audience-centric approaches taking center stage."
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Breaking

Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

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Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

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"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

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"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Tony Reali Reflects on His Journey From ‘Around the Horn’ To Building the ‘Real Deal’

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"I use the term irresistible on this show. That’s the moments I’m chasing in this show. It’s the one you can’t resist when it shows up in your feed. You’ve seen it five times in that ten second clip, and you’re still unpacking some of the feelings behind it. That’s what success will look like for me building out a roster of shows bringing those feelings out in different ways."