Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

The 3 Stages of the Radio Advertising Cycle

Columns Jeff Caves Jeff Caves -
Some advertisers don't make decisions on a whim. They follow a structured process, becoming aware of their needs, exploring options, and ultimately deciding on buying radio.

The Warren Buffett Approach to Radio Sales

Columns Jeff Caves Jeff Caves -
Successful negotiation is both an art and a science. With a commitment to creating value, eat like Buffett and negotiate your way to more sales.

What Can the iPhone Teach us About the Future of Radio Sales?

Radio Jeff Caves Jeff Caves -
"Jobs gave a masterclass in salesmanship. He didn't just sell a product; he sold a vision of the future."

Radio Advertising Can be the Secret Weapon For In-House Digital Marketers

Columns Jeff Caves Jeff Caves -
"The trend of businesses gaining digital marketing proficiency presents a unique opportunity for YOU."

Real Time Bidding Comes to Radio Sales

Columns Jeff Caves Jeff Caves -
"The radio ad sales market is transforming profoundly, with real-time bidding and audience-centric approaches taking center stage."
1...111213...41Page 12 of 41

Breaking

Michael Kay Defends Pat McAfee From Critics Saying He’s “Thin Skinned”

Sports 0
"People might not like the way he does his job, which happens to be unbelievably successful. Who in our business has had the success that this guy's had?"

SummitMedia Names Matt ‘Brodie’ Lesley Brand Manager Over Entire Knoxville Cluster

Music 0
In Knoxville, he'll oversee programming for Classic Rock 93.1, 100.3 The Wolf, Star 102.1, and Hot 104.5.

SiriusXM WWE Radio Listenership Up 20% From Launch Of Re-Branded Pro Wrestling Nation 24/7

Sports 0
"Listening to WWE Radio has grown nearly 20% since its July launch and rebrand. While monthly active sports listeners increased 4% year over year across our connected car and streaming platforms."

Ernie Johnson Explains The Timing Of His Inside the NBA Retirement Announcement

Sports 0
"I actually kind of got tired of people asking me if I was going to keep doing the show."