Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Get on the Energy Bus for Radio Sales

Columns Jeff Caves Jeff Caves -
"Let's examine why conserved, positive energy is crucial for sales and how you can prioritize your efforts effectively.”

Maybe It’s Time to Hire a Personal Assistant

Columns Jeff Caves Jeff Caves -
"A well-matched assistant can be the key to your productivity, allowing you to focus on what you do best: building relationships and closing deals."

It’s Time to Celebrate the Reach of Radio

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"I thought looking at the broader radio picture that could impact your sales story as Pew presents it would be a good reminder of what we have to offer."

The Marketing Funnel Was Built For Radio Sales

Columns Jeff Caves Jeff Caves -
"It's the perfect addition to the Consultant Sell."

Radio Sales is All About Social Proof

Columns Jeff Caves Jeff Caves -
It can be your secret weapon to unlock doors and drive advertising sales like never before.
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Is Disney+ the First Step Toward a Super Bowl Paywall

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"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

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It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

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“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

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"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."