Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Embrace Change And Keep Thriving in Sales

"Many challenges can impact your career significantly if you don’t roll with the punches."

4 Tips To Earn Your Prospect’s Trust

"Getting clients to invite us to contribute significantly to their business requires trust and confidence."

How Do You Deliver Your Station’s Bad News To Your Clients?

"As a sports radio seller, you hold the key to managing these situations and staying in front of the competition."

Why is Radio the Best Solution to Clients’ Digital Marketing Problems?

“Borell affirms that our ability to offer strategic planning to our local buyers is a competitive advantage.”

Your Client is More Likely To Make a Choice if You Are Choosy

"It is mind-numbing how many choices we have for advertisers. But, we need to limit those choices in order to actually get the buy."

Breaking

Brian Fisher Elevated to President at MediaCo Holding

"Brian has been at the center of our growth story,"

The News/Talk Radio Industry Reacts to ABC News Radio Using Pre-Recorded Newscasts

"Cost-cutting isn't the issue that concerns me most. Transparency is."

Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

"If you look at his music, he's one of the greatest unique guitarists. "