Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Embrace Change And Keep Thriving in Sales

"Many challenges can impact your career significantly if you don’t roll with the punches."

4 Tips To Earn Your Prospect’s Trust

"Getting clients to invite us to contribute significantly to their business requires trust and confidence."

How Do You Deliver Your Station’s Bad News To Your Clients?

"As a sports radio seller, you hold the key to managing these situations and staying in front of the competition."

Why is Radio the Best Solution to Clients’ Digital Marketing Problems?

“Borell affirms that our ability to offer strategic planning to our local buyers is a competitive advantage.”

Your Client is More Likely To Make a Choice if You Are Choosy

"It is mind-numbing how many choices we have for advertisers. But, we need to limit those choices in order to actually get the buy."

Breaking

Michael Kay Defends Pat McAfee From Critics Saying He’s “Thin Skinned”

"People might not like the way he does his job, which happens to be unbelievably successful. Who in our business has had the success that this guy's had?"

SummitMedia Names Matt ‘Brodie’ Lesley Brand Manager Over Entire Knoxville Cluster

In Knoxville, he'll oversee programming for Classic Rock 93.1, 100.3 The Wolf, Star 102.1, and Hot 104.5.

SiriusXM WWE Radio Listenership Up 20% From Launch Of Re-Branded Pro Wrestling Nation 24/7

"Listening to WWE Radio has grown nearly 20% since its July launch and rebrand. While monthly active sports listeners increased 4% year over year across our connected car and streaming platforms."

Ernie Johnson Explains The Timing Of His Inside the NBA Retirement Announcement

"I actually kind of got tired of people asking me if I was going to keep doing the show."