Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Embrace Change And Keep Thriving in Sales

"Many challenges can impact your career significantly if you don’t roll with the punches."

4 Tips To Earn Your Prospect’s Trust

"Getting clients to invite us to contribute significantly to their business requires trust and confidence."

How Do You Deliver Your Station’s Bad News To Your Clients?

"As a sports radio seller, you hold the key to managing these situations and staying in front of the competition."

Why is Radio the Best Solution to Clients’ Digital Marketing Problems?

“Borell affirms that our ability to offer strategic planning to our local buyers is a competitive advantage.”

Your Client is More Likely To Make a Choice if You Are Choosy

"It is mind-numbing how many choices we have for advertisers. But, we need to limit those choices in order to actually get the buy."

Breaking

Why Howard Stern Doesn’t Need Daily Radio Anymore

"Howard was the ultimate slave to the art. Perhaps he finally doesn't want to be anymore"

Why Curtis Sliwa Refuses to Be a Donald Trump Echo Chamber on 710 WOR

"I made that very clear in coming back: I was not going to become an echo chamber for Donald Trump. It's proven to be very successful for us."

Inside Andrew Perloff’s Reunion With Paul Pabst To Launch ‘Not So Fast’ on NBC Sports NOW

"There’s a lot of people I would love to work with, but doing something with Paul would have been great... This was in the works for a long time, so a big chunk of the last eight months was developing this show."

Four Things Music Radio Can Learn from the Savannah Bananas

"What I saw was part circus, part radio festival, and part New England sports fans reunion. I couldn't help but sit there and think about how radio should be taking notes."