Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Embrace Change And Keep Thriving in Sales

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"Many challenges can impact your career significantly if you don’t roll with the punches."

4 Tips To Earn Your Prospect’s Trust

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"Getting clients to invite us to contribute significantly to their business requires trust and confidence."

How Do You Deliver Your Station’s Bad News To Your Clients?

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"As a sports radio seller, you hold the key to managing these situations and staying in front of the competition."

Why is Radio the Best Solution to Clients’ Digital Marketing Problems?

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“Borell affirms that our ability to offer strategic planning to our local buyers is a competitive advantage.”

Your Client is More Likely To Make a Choice if You Are Choosy

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"It is mind-numbing how many choices we have for advertisers. But, we need to limit those choices in order to actually get the buy."
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Is Disney+ the First Step Toward a Super Bowl Paywall

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"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

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It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

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“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

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"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."