Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Memories Are The Most Effective Sales Tool

Columns Jeff Caves Jeff Caves -
"Our branding commercials, not price, and item or BUY NOW, generate memories influencing future purchase decisions."

Radio Sales Is Not a Vending Machine

Columns Jeff Caves Jeff Caves -
"Radio advertising is the ultimate subscription sales model. If clients trust us to provide the desired result, they will give us their money again and again."

Sell Hot Takes Like Hotcakes

Columns Jeff Caves Jeff Caves -
"The Hot Takes Café is bustling, and as sellers, we need to pack the place."

There is Nothing Old School About a Human Touch in Radio Sales

Columns Jeff Caves Jeff Caves -
"Digital buyers are different, and that's okay. They may not be the right buyer for you to sell to anyway."

Face-to-Face Sales Meetings Have Never Been More Valuable

Columns Jeff Caves Jeff Caves -
"With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F."
1...141516...41Page 15 of 41

Breaking

CNBC Renews Longstanding Partnership With NYSE

News 0
"At a time when public markets are playing an increasingly important role in the global economy, this next chapter of our partnership allows us to deliver real-time insight and perspective, helping investors better understand the forces shaping their financial future."

Tessa Barrera Joins Sunny 99.1 as Afternoon Host

Music 0
"Barrera previously co-hosted "The Rod Ryan Show" on Rock/Alternative 94.5 The Buzz KTBZ-FM "

FIFA World Cup Final Viewership Peaks At 60 Million Across North America

Sports 0
"FOX Sports says the final averaged 38.937 million viewers, peaking at 51.685 million. That's now the most-watched English-language soccer broadcast in U.S. history."

Cumulus Media Announces Extension With Memphis Tigers Athletics

Sports 0
"Being the ‘Home of the Tigers’ is a mutually beneficial partnership full of fast, fun action and filled with passion from the community."