Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Memories Are The Most Effective Sales Tool

"Our branding commercials, not price, and item or BUY NOW, generate memories influencing future purchase decisions."

Radio Sales Is Not a Vending Machine

"Radio advertising is the ultimate subscription sales model. If clients trust us to provide the desired result, they will give us their money again and again."

Sell Hot Takes Like Hotcakes

"The Hot Takes Café is bustling, and as sellers, we need to pack the place."

There is Nothing Old School About a Human Touch in Radio Sales

"Digital buyers are different, and that's okay. They may not be the right buyer for you to sell to anyway."

Face-to-Face Sales Meetings Have Never Been More Valuable

"With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F."

Breaking

Michael Kay Defends Pat McAfee From Critics Saying He’s “Thin Skinned”

"People might not like the way he does his job, which happens to be unbelievably successful. Who in our business has had the success that this guy's had?"

SummitMedia Names Matt ‘Brodie’ Lesley Brand Manager Over Entire Knoxville Cluster

In Knoxville, he'll oversee programming for Classic Rock 93.1, 100.3 The Wolf, Star 102.1, and Hot 104.5.

SiriusXM WWE Radio Listenership Up 20% From Launch Of Re-Branded Pro Wrestling Nation 24/7

"Listening to WWE Radio has grown nearly 20% since its July launch and rebrand. While monthly active sports listeners increased 4% year over year across our connected car and streaming platforms."

Ernie Johnson Explains The Timing Of His Inside the NBA Retirement Announcement

"I actually kind of got tired of people asking me if I was going to keep doing the show."