Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Memories Are The Most Effective Sales Tool

"Our branding commercials, not price, and item or BUY NOW, generate memories influencing future purchase decisions."

Radio Sales Is Not a Vending Machine

"Radio advertising is the ultimate subscription sales model. If clients trust us to provide the desired result, they will give us their money again and again."

Sell Hot Takes Like Hotcakes

"The Hot Takes Café is bustling, and as sellers, we need to pack the place."

There is Nothing Old School About a Human Touch in Radio Sales

"Digital buyers are different, and that's okay. They may not be the right buyer for you to sell to anyway."

Face-to-Face Sales Meetings Have Never Been More Valuable

"With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F."

Breaking

Stephen A. Smith on Potential TV News Future: ‘If the Right Offer Comes Along, I’d Do It’

"Do I think I could do a new show? You damn right I can. With ease, I might add. It ain't hard, not for me."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 1 Recap

Barrett Media President Jason Barrett opened the show by welcoming attendees to SVA Theater in New York.

Q102’s Mollie Watson Departs Hubbard’s WKRQ Cincinnati

"What started as a dream internship became one of the greatest chapters of my life,"

Audacy CEO Kelli Turner on Potential Future Sales: ‘Everything Has a Price’

"I think it's hard for anyone that's a business person not to be open for business for the right situation."