Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Memories Are The Most Effective Sales Tool

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"Our branding commercials, not price, and item or BUY NOW, generate memories influencing future purchase decisions."

Radio Sales Is Not a Vending Machine

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"Radio advertising is the ultimate subscription sales model. If clients trust us to provide the desired result, they will give us their money again and again."

Sell Hot Takes Like Hotcakes

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"The Hot Takes Café is bustling, and as sellers, we need to pack the place."

There is Nothing Old School About a Human Touch in Radio Sales

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"Digital buyers are different, and that's okay. They may not be the right buyer for you to sell to anyway."

Face-to-Face Sales Meetings Have Never Been More Valuable

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"With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F."
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Is Disney+ the First Step Toward a Super Bowl Paywall

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"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

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It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

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“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

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"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."