Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

There’s Never Been a Better Time To Take AM Radio To Market

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"Nobody can argue that mobile phones aren’t more convenient and can stream or provide pods, but your AM radio station stands out in a digital crowd."

For Sports Radio, Less Listeners Means More ROI

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"It's not about how many listen to sports radio. It’s how much they can spend."

What Sales Opportunities Does The Work From Home Sports Radio Audience Create?

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"47% of the Sports audience works only from home or both from home and outside the home. THAT'S AN OPPORTUNITY!"

It’s Time To Update From References To Reviews

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"Here's why you should prioritize getting Google reviews and some tips for effectively doing it."

Are You Your Clients’ First Round Pick?

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"Let's explore the Top 5 qualities of a 1st round-pick sports radio salesperson."
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Breaking

Jemele Hill: Journalism Continues To Be Phased Out In Sports Broadcasting

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"In an attention economy, what matters is who can draw the attention. Sometimes it doesn't matter often whether it's good attention or bad attention. If you can captivate audience, that is what your biggest selling point will be."

KBAY Bay Country Moves to 98.5 FM Officially

Music 0
"The San Francisco Bay Area has long been underserved by a major country station, and we're ready to fill that void,"

CBS News Names Mike Pesca Podcast Editorial Director

News 0
He contributed to The Free Press, the publication founded, overseen, and later sold to CBS News by Bari Weiss.

Cam Newton Thankful for ESPN Experience: “Don’t Feel Sorry for Me. This Is a Part of the Industry.”

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"You will not make me hate my experience with ESPN. What I've been able to garner with the face of sports media in Stephen A. Smith is something that I'll take to my grave."