Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

There’s Never Been a Better Time To Take AM Radio To Market

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"Nobody can argue that mobile phones aren’t more convenient and can stream or provide pods, but your AM radio station stands out in a digital crowd."

For Sports Radio, Less Listeners Means More ROI

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"It's not about how many listen to sports radio. It’s how much they can spend."

What Sales Opportunities Does The Work From Home Sports Radio Audience Create?

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"47% of the Sports audience works only from home or both from home and outside the home. THAT'S AN OPPORTUNITY!"

It’s Time To Update From References To Reviews

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"Here's why you should prioritize getting Google reviews and some tips for effectively doing it."

Are You Your Clients’ First Round Pick?

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"Let's explore the Top 5 qualities of a 1st round-pick sports radio salesperson."
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Why Howard Stern Doesn’t Need Daily Radio Anymore

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"Howard was the ultimate slave to the art. Perhaps he finally doesn't want to be anymore"

Why Curtis Sliwa Refuses to Be a Donald Trump Echo Chamber on 710 WOR

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"I made that very clear in coming back: I was not going to become an echo chamber for Donald Trump. It's proven to be very successful for us."

Inside Andrew Perloff’s Reunion With Paul Pabst To Launch ‘Not So Fast’ on NBC Sports NOW

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"There’s a lot of people I would love to work with, but doing something with Paul would have been great... This was in the works for a long time, so a big chunk of the last eight months was developing this show."

Four Things Music Radio Can Learn from the Savannah Bananas

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"What I saw was part circus, part radio festival, and part New England sports fans reunion. I couldn't help but sit there and think about how radio should be taking notes."