Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

What is the Consultant Sales Method and When Does it Make Sense?

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"By knowing when to streamline the process and when to dig in and invest in a long-term relationship, you are respecting the client's time."

A Sales Manager Tells You How To Succeed When Selling With Your Boss

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"I like to point out strengths that my coworker brings to the table as part of the introduction to build confidence and credibility right away.”

5 Tips To Get Digital Buyers To Buy Radio

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"There are a lot more local clients not spending on radio at all. A LOT MORE."

7 Steps To Build Your Own Sales Brand

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"Invest in the best, you, and don't be like the rest."

The BSM Summit is Over, What Do You Do Now?

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"What you do will directly determine what you learn. So, here are some tips on how to put into action what you learned from the BSM Summit 2023."
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Breaking

Audacy Announces SportsRadio 610 Rebranding As 95.7 The Fan Beginning August 13

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"Sports Radio 610, we're growing. You heard it in the promo, and you're going to hear it a lot from us as we get to this August 13th date, and as we go beyond it. We're becoming louder, clearer, and better than ever."

Jemele Hill: Journalism Continues To Be Phased Out In Sports Broadcasting

Sports 0
"In an attention economy, what matters is who can draw the attention. Sometimes it doesn't matter often whether it's good attention or bad attention. If you can captivate audience, that is what your biggest selling point will be."

KBAY Bay Country Moves to 98.5 FM Officially

Music 0
"The San Francisco Bay Area has long been underserved by a major country station, and we're ready to fill that void,"

CBS News Names Mike Pesca Podcast Editorial Director

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He contributed to The Free Press, the publication founded, overseen, and later sold to CBS News by Bari Weiss.