Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

What is the Consultant Sales Method and When Does it Make Sense?

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"By knowing when to streamline the process and when to dig in and invest in a long-term relationship, you are respecting the client's time."

A Sales Manager Tells You How To Succeed When Selling With Your Boss

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"I like to point out strengths that my coworker brings to the table as part of the introduction to build confidence and credibility right away.”

5 Tips To Get Digital Buyers To Buy Radio

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"There are a lot more local clients not spending on radio at all. A LOT MORE."

7 Steps To Build Your Own Sales Brand

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"Invest in the best, you, and don't be like the rest."

The BSM Summit is Over, What Do You Do Now?

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"What you do will directly determine what you learn. So, here are some tips on how to put into action what you learned from the BSM Summit 2023."
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Is Disney+ the First Step Toward a Super Bowl Paywall

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"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

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It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

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“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

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"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."