Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

5 Tips For Networking At the BSM Summit

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"Have a plan and don't leave home without it."

Access to Advertising Data Has Never Been Better

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"By providing advertisers with audience demographics and listener behavior data, we show campaign value and build stronger relationships with our local advertisers."

Innovation Is Changing Everything You Know About Selling

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"Buying and selling radio ads is here to stay for the foreseeable future, but how we do it is evolving quickly."

Get Curious About ChatGPT And Find Out What It Can Do For Sellers

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"The options are endless for how this technology can help you."

The Digital Future is Already Here for Ad Sellers

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"Advertisers are hungry for digital education and will no longer tolerate sales reps that know less about digital than they do."
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Is Disney+ the First Step Toward a Super Bowl Paywall

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"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

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It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

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“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

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"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."