Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Want Big Revenue in 2023? Think Small

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"Small independent businesses under fifty employees are the best targets to find a radio budget on the increase."

Do You Have Affirmations Of Gratitude?

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"We are told to be grateful for what we have and remember it could be worse. That feels like a really low bar, right?"

4 Tips For Working with Small to Medium Businesses

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Most sellers should focus on local direct buyers who are muti-tasking and not just buying media.

The Sales Survey Says…

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"I surveyed the survey as well and have five takeaways that could make you more money."

Don’t Fear Selling Restaurants In 2023

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"Maybe we should focus on the 50 percent of restaurants that expect to make more profit in 2023 and are aggressively hiring to do it."
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Breaking

Borell Associates: 77% of Local Advertisers to Steady or Increase Spending

Business 0
Economic confidence, however, continues to weaken.

Pat McAfee Announces Release Of Upcoming Album “The Diary Of A Polarizing Figure”

Sports 0
"For as long as I can remember my mere existence has made people hate my guts. I’ve been writing songs about it for 20yrs & it’s time to let them aht."

Audacy Announces SportsRadio 610 Rebranding As 95.7 The Fan Beginning August 13

Sports 0
"Sports Radio 610, we're growing. You heard it in the promo, and you're going to hear it a lot from us as we get to this August 13th date, and as we go beyond it. We're becoming louder, clearer, and better than ever."

Jemele Hill: Journalism Continues To Be Phased Out In Sports Broadcasting

Sports 0
"In an attention economy, what matters is who can draw the attention. Sometimes it doesn't matter often whether it's good attention or bad attention. If you can captivate audience, that is what your biggest selling point will be."