Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Want Big Revenue in 2023? Think Small

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"Small independent businesses under fifty employees are the best targets to find a radio budget on the increase."

Do You Have Affirmations Of Gratitude?

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"We are told to be grateful for what we have and remember it could be worse. That feels like a really low bar, right?"

4 Tips For Working with Small to Medium Businesses

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Most sellers should focus on local direct buyers who are muti-tasking and not just buying media.

The Sales Survey Says…

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"I surveyed the survey as well and have five takeaways that could make you more money."

Don’t Fear Selling Restaurants In 2023

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"Maybe we should focus on the 50 percent of restaurants that expect to make more profit in 2023 and are aggressively hiring to do it."
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Breaking

Laid Off By Innovation? Use AI To Get Hired Faster

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"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

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Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

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"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

Paul Finebaum Reflects on His Legacy in Receiving the Sports Media Lifetime Achievement Award

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"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."