Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Rethink and Replace Last Year’s Lost Revenue This Year

Columns Jeff Caves Jeff Caves -
"Do whatever you can to further understand OOH, CTV, and your in-house offerings in the digital space. Your local advertisers want the information on what to do, and it is up to you to give it to them."

11 Ways To Be A Better Sales Meeting Participant

Columns Jeff Caves Jeff Caves -
"Being more active in meetings not only can help you improve your sales performance but it can also levitate your image with your peers and boss."

Six Steps To Keep Clients Renewing Their Business With Your Station

Columns Jeff Caves Jeff Caves -
"Make a plan for 2023 that includes renewals and upsells."

5 Ideas For December Sales Success

Columns Jeff Caves Jeff Caves -
How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea?

New Clients Have Your Best Clients Qualities

Columns Jeff Caves Jeff Caves -
. The clients who listened to the station were my best clients. So, that means they were sports fans and specifically sports fans of the local college.
1...192021...41Page 20 of 41

Breaking

Radio Hall of Fame Class of 2026 Delivers Laughs, Tears and Gratitude in Chicago

Columns 0
“Radio changes lives when people show up, trust their teammates and serve the audience.”

Is Disney+ the First Step Toward a Super Bowl Paywall

Columns 0
"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

Columns 0
It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

Radio 0
“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”