Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Rethink and Replace Last Year’s Lost Revenue This Year

Columns Jeff Caves Jeff Caves -
"Do whatever you can to further understand OOH, CTV, and your in-house offerings in the digital space. Your local advertisers want the information on what to do, and it is up to you to give it to them."

11 Ways To Be A Better Sales Meeting Participant

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"Being more active in meetings not only can help you improve your sales performance but it can also levitate your image with your peers and boss."

Six Steps To Keep Clients Renewing Their Business With Your Station

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"Make a plan for 2023 that includes renewals and upsells."

5 Ideas For December Sales Success

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How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea?

New Clients Have Your Best Clients Qualities

Columns Jeff Caves Jeff Caves -
. The clients who listened to the station were my best clients. So, that means they were sports fans and specifically sports fans of the local college.
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Why Howard Stern Doesn’t Need Daily Radio Anymore

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"Howard was the ultimate slave to the art. Perhaps he finally doesn't want to be anymore"

Why Curtis Sliwa Refuses to Be a Donald Trump Echo Chamber on 710 WOR

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"I made that very clear in coming back: I was not going to become an echo chamber for Donald Trump. It's proven to be very successful for us."

Inside Andrew Perloff’s Reunion With Paul Pabst To Launch ‘Not So Fast’ on NBC Sports NOW

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"There’s a lot of people I would love to work with, but doing something with Paul would have been great... This was in the works for a long time, so a big chunk of the last eight months was developing this show."

Four Things Music Radio Can Learn from the Savannah Bananas

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"What I saw was part circus, part radio festival, and part New England sports fans reunion. I couldn't help but sit there and think about how radio should be taking notes."