Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Start Selling Podcasts Before You Get Left Behind

Columns Jeff Caves Jeff Caves -
Like radio advertisers, it is easier to sell podcast advertising to companies already using pods. You have to have an excellent match for them or a new idea.

The Dreaded Paperwork Problem

Columns Jeff Caves Jeff Caves -
Find a quiet space, get high on caffeine, or light a candle. Whatever it takes for you be paperwork productive.

Be Wary Of Shoddy Research As 2023 Approaches

Columns Jeff Caves Jeff Caves -
I am not keen on using the research that radio reaches 92% of everybody. I don't know many clients who can afford to buy enough radio to get a 92% reach.

Herb Tarlek, The Most Famous Radio Salesperson Who Never Lived

Columns Jeff Caves Jeff Caves -
Tarlek taught us a few things about how to collect money from a client.

Planning Your 2023 Sales Budget

Columns Jeff Caves Jeff Caves -
The bottom line is that most salespeople will be handed a 2023 budget that includes an increase from 2022.
1...202122...41Page 21 of 41

Breaking

Laid Off By Innovation? Use AI To Get Hired Faster

Columns 0
"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

Columns 0
Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

Columns 0
"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

Paul Finebaum Reflects on His Legacy in Receiving the Sports Media Lifetime Achievement Award

Features 0
"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."