Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Start Selling Podcasts Before You Get Left Behind

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Like radio advertisers, it is easier to sell podcast advertising to companies already using pods. You have to have an excellent match for them or a new idea.

The Dreaded Paperwork Problem

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Find a quiet space, get high on caffeine, or light a candle. Whatever it takes for you be paperwork productive.

Be Wary Of Shoddy Research As 2023 Approaches

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I am not keen on using the research that radio reaches 92% of everybody. I don't know many clients who can afford to buy enough radio to get a 92% reach.

Herb Tarlek, The Most Famous Radio Salesperson Who Never Lived

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Tarlek taught us a few things about how to collect money from a client.

Planning Your 2023 Sales Budget

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The bottom line is that most salespeople will be handed a 2023 budget that includes an increase from 2022.
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Is Disney+ the First Step Toward a Super Bowl Paywall

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"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

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It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

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“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

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"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."