Start Selling Podcasts Before You Get Left Behind
Like radio advertisers, it is easier to sell podcast advertising to companies already using pods. You have to have an excellent match for them or a new idea.
The Dreaded Paperwork Problem
Find a quiet space, get high on caffeine, or light a candle. Whatever it takes for you be paperwork productive.
Be Wary Of Shoddy Research As 2023 Approaches
I am not keen on using the research that radio reaches 92% of everybody. I don't know many clients who can afford to buy enough radio to get a 92% reach.
Herb Tarlek, The Most Famous Radio Salesperson Who Never Lived
Tarlek taught us a few things about how to collect money from a client.
Planning Your 2023 Sales Budget
The bottom line is that most salespeople will be handed a 2023 budget that includes an increase from 2022.