Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Start Selling Podcasts Before You Get Left Behind

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Like radio advertisers, it is easier to sell podcast advertising to companies already using pods. You have to have an excellent match for them or a new idea.

The Dreaded Paperwork Problem

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Find a quiet space, get high on caffeine, or light a candle. Whatever it takes for you be paperwork productive.

Be Wary Of Shoddy Research As 2023 Approaches

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I am not keen on using the research that radio reaches 92% of everybody. I don't know many clients who can afford to buy enough radio to get a 92% reach.

Herb Tarlek, The Most Famous Radio Salesperson Who Never Lived

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Tarlek taught us a few things about how to collect money from a client.

Planning Your 2023 Sales Budget

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The bottom line is that most salespeople will be handed a 2023 budget that includes an increase from 2022.
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Breaking

Brady Leaves SiriusXM Pulse For Hits 1 Afternoons

Music 0
"Super excited to start connecting with you there and begin this new chapter of saying random things in-between songs."

Mike Greenberg: Mike Golic Is the “Most Important Person in the History of ESPN Radio”

Sports 0
"He was there before I got there, and he was there after I left. So, it only makes sense. So I think it's great."

Portland Trail Blazers Cut Broadcasters Michael Holton, Neil Everett, Jamie Hudson Among Others

Sports 0
"According to Forbes, four broadcasters are gone: TV analyst Michael Holton, statistician Tom Haberstroh, host Neil Everett, and host Jamie Hudson. Also, TV play by play voice Kevin Calabro tells The Oregonian that he's decided to step away from his role."

Clarissa Ward Signs Short-Term CNN Extension Over Concerns About Paramount Skydance Ownership

News 0
Ward chose a shorter commitment because she's reportedly concerned about the network's editorial future if Paramount Skydance completes its acquisition of Warner Bros. Discovery.