Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

How Do You Position Your Sales With a New Competitor in the Market?

There is a big difference between buzz and sustainability.

You Got a New Format Competitor. Now What?

There is nothing worse in sales when you feel one way about changes like this and are told to say something else.

Four Keys to Exude Confidence in Sales

If you look good, have no fear, use testimony, and practice well, you can turn your frown into a crown. Sell like an ace and live like a KING.

Seller to Seller: Paul Cramer, Veritone

Paul Cramer talks about what sellers need to understand about the difference between air time and digital inventory and what sort of sales solutions...

The Radio Wayne Award, Named After a Champion for Radio

Bravo to Eric Rhoades and Radio Ink for creating the Radio Wayne award in 1992 and presenting it yearly.

Breaking

Is Disney+ the First Step Toward a Super Bowl Paywall

"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."