Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

How to Sell Branded Podcasts

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So, when Seth mentioned selling a branded podcast to an advertiser and producing the pod for them, I investigated.

Four Tips to Generate Sales Leads

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Finding some warm leads is very doable if you consider some of these four steps. 

Remind Your Clients What You Do For Them

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Let's not forget to remind our clients of our value as advertising consultants.

How to Sell Sports Radio During Layoffs

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The employees laid off pay the ultimate price, but the salespeople who are charged with representing these companies have a tough job.

Are You Sales Material? Take the Sales Quiz

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Sports radio needs consistent, motivated, driven people to make the engine run. That's on the air and that's making the sales.
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Why Howard Stern Doesn’t Need Daily Radio Anymore

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"Howard was the ultimate slave to the art. Perhaps he finally doesn't want to be anymore"

Why Curtis Sliwa Refuses to Be a Donald Trump Echo Chamber on 710 WOR

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"I made that very clear in coming back: I was not going to become an echo chamber for Donald Trump. It's proven to be very successful for us."

Inside Andrew Perloff’s Reunion With Paul Pabst To Launch ‘Not So Fast’ on NBC Sports NOW

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"There’s a lot of people I would love to work with, but doing something with Paul would have been great... This was in the works for a long time, so a big chunk of the last eight months was developing this show."

Four Things Music Radio Can Learn from the Savannah Bananas

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"What I saw was part circus, part radio festival, and part New England sports fans reunion. I couldn't help but sit there and think about how radio should be taking notes."