Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

How to Sell Branded Podcasts

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So, when Seth mentioned selling a branded podcast to an advertiser and producing the pod for them, I investigated.

Four Tips to Generate Sales Leads

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Finding some warm leads is very doable if you consider some of these four steps. 

Remind Your Clients What You Do For Them

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Let's not forget to remind our clients of our value as advertising consultants.

How to Sell Sports Radio During Layoffs

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The employees laid off pay the ultimate price, but the salespeople who are charged with representing these companies have a tough job.

Are You Sales Material? Take the Sales Quiz

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Sports radio needs consistent, motivated, driven people to make the engine run. That's on the air and that's making the sales.
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Is Disney+ the First Step Toward a Super Bowl Paywall

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"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

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It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

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“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

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"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."