Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

How to Sell Branded Podcasts

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So, when Seth mentioned selling a branded podcast to an advertiser and producing the pod for them, I investigated.

Four Tips to Generate Sales Leads

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Finding some warm leads is very doable if you consider some of these four steps. 

Remind Your Clients What You Do For Them

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Let's not forget to remind our clients of our value as advertising consultants.

How to Sell Sports Radio During Layoffs

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The employees laid off pay the ultimate price, but the salespeople who are charged with representing these companies have a tough job.

Are You Sales Material? Take the Sales Quiz

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Sports radio needs consistent, motivated, driven people to make the engine run. That's on the air and that's making the sales.
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Breaking

Linda Cohn: John Skipper “Bullied” Me With Suspension While At ESPN

Sports 0
"He was yelling at me [and] bullying me. I go, 'John, what's going on?' I really had no idea what he was talking about. I couldn't believe it. So, I was suspended for whatever. Don't come in. I'm like okay, I won't come in. But I was really upset. I was close to tears."

SiriusXM Reports Less Than 1% Revenue Decline During 2026’s 3rd Quarter

Business 0
“Our third-quarter performance reflects the progress we’re making in building a stronger, more durable SiriusXM."

Clay Travis: I’ve Received the Same Death Threats as Pat McAfee

News 0
"We had security outside of my house for the 2024 election because people were sending mailed death threats to my house, saying they were going to kill me and counting down the days until they could do it."

98.5 The Sports Hub Hosts Blast Celtics Broadcasters Over Jaylen Brown Comments

Sports 0
"If you are a Boston Celtic, there is no better person to have on your PR team than Brian Scalabrine because he is effectively a PR wing for this organization."