Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

How to Sell Branded Podcasts

So, when Seth mentioned selling a branded podcast to an advertiser and producing the pod for them, I investigated.

Four Tips to Generate Sales Leads

Finding some warm leads is very doable if you consider some of these four steps. 

Remind Your Clients What You Do For Them

Let's not forget to remind our clients of our value as advertising consultants.

How to Sell Sports Radio During Layoffs

The employees laid off pay the ultimate price, but the salespeople who are charged with representing these companies have a tough job.

Are You Sales Material? Take the Sales Quiz

Sports radio needs consistent, motivated, driven people to make the engine run. That's on the air and that's making the sales.

Breaking

Omaha Productions Creates First Women’s Sports Series For Roku

"The great thing about women’s sports is there are still a lot of stories that haven’t been told."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 3 Recap

The Consultant Conversation Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir:...

John Skipper: FIFA World Cup on FOX Sports Is “Second Greatest” Production of Event Ever

"Does it bother me that I [turn] on the television and I have to watch Fox in order to see the World Cup? Hell yeah, it bothers me."

Paul Finebaum Hints At Desire To Host On WFAN

"Everybody always wanted to go to the networks. Everybody wanted to work at WFAN. I still do."