Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Radio Should Be Building Fences

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This is the kind of technology that will help broadcasters hire more tech-savvy salespeople. And chase down Google. The benefits far outweigh the negatives to me.

Research Your Ratings Story to Sell Your Station

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Make sure you have a rating story that you can buy into, and then you can sell others on what you believe.

If You Want Energetic Sales People, Hire Them Some Support

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Have a sales meeting and ask the room how much it would be worth to them to have a person or two hired to help with data entry, billing issues, and production.

Sports Radio Should Ring the Bell with N.I.L.

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While some terrestrial radio stations jumped into hiring college athletes, a web-based show caught BSM's attention about one year ago. The Next Round digital show based in Birmingham, Alabama, hired Alabama and Auburn football players to do a weekly interview on their daily 9a-1p show.

Pitching Sales In the A, C, B Order

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"I suggest starting with 12-month contracts. I explain that this is the way to get the best rates on the station, and we can establish a 60-day out clause if they want to stop the advertising. It's best to plan for success. Who wants to lose 40 pounds but only commit to one week diet?"
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Breaking

The Zalinski Effect: What a Movie Villain Teaches Us About Radio’s Talent Paradox

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"We just give the driver another reason to plug their phone in and leave us behind."

It’s OK to Be Pro-America: Why Radio Should Embrace July 4th

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"The timing of FIFA visitors coming to the USA as we celebrate our 250th birthday is perfect."

SportsCenter: AM Has the Best Comedy Team on Sports Television

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"Striewski and Scott do not claim to be comedians, but they are hardly your typical studio desk jockeys. In truth, they are beyond labels. They are simply outstanding SportsCenter anchors who showcase their inimitable humor, genuinely enjoy working together, and produce a broadcast that is equally informative and entertaining."

AI Isn’t Replacing Sports Media Talent, It’s Replacing Those Who Ignore It

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"Five years from now, I don't think employers will ask whether applicants know how to use AI. They'll simply assume they do, just as they assume candidates know how to send an email, edit audio, or post to social media. The differentiator won't be whether you use AI. It'll be how effectively you use it."