Radio Should Be Building Fences
This is the kind of technology that will help broadcasters hire more tech-savvy salespeople. And chase down Google. The benefits far outweigh the negatives to me.
Research Your Ratings Story to Sell Your Station
Make sure you have a rating story that you can buy into, and then you can sell others on what you believe.
If You Want Energetic Sales People, Hire Them Some Support
Have a sales meeting and ask the room how much it would be worth to them to have a person or two hired to help with data entry, billing issues, and production.
Sports Radio Should Ring the Bell with N.I.L.
While some terrestrial radio stations jumped into hiring college athletes, a web-based show caught BSM's attention about one year ago. The Next Round digital show based in Birmingham, Alabama, hired Alabama and Auburn football players to do a weekly interview on their daily 9a-1p show.
Pitching Sales In the A, C, B Order
"I suggest starting with 12-month contracts. I explain that this is the way to get the best rates on the station, and we can establish a 60-day out clause if they want to stop the advertising. It's best to plan for success. Who wants to lose 40 pounds but only commit to one week diet?"