Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Keep Up With Inflation By Increasing Sales Package Prices

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The long-running conclusion is that the rates increase when the demand heats up on a radio station. But, how about when our cost-of-living increases?...

Money Isn’t The Key Reason Why Sellers Sell Sports Radio

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I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.

There Are Ad Dollars Waiting For Radio At The Dentist

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Dental and medical insurance companies vary on whether they cover these specialist procedures in part, complete, or at all. So, these specialists must compete on price, convenience, and specialty. And what better way to ease into an advertising campaign than using a trusted on-air talent to explain the whole process?

Now is the Time for a FREE GAS Radio Promotion

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Gas prices are brutally high with no relief in sight. Jeff Caves says now is the time to be the good guys, grab some good will and make some money with a FREE GAS promotion.

Radio Was and Is About One Thing: Selling Time

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Radio sales has always been about the ability to devise creative ways to sell the one thing we have: time. That sentiment has never been truer than today.
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Breaking

The Zalinski Effect: What a Movie Villain Teaches Us About Radio’s Talent Paradox

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"We just give the driver another reason to plug their phone in and leave us behind."

It’s OK to Be Pro-America: Why Radio Should Embrace July 4th

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"The timing of FIFA visitors coming to the USA as we celebrate our 250th birthday is perfect."

SportsCenter: AM Has the Best Comedy Team on Sports Television

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"Striewski and Scott do not claim to be comedians, but they are hardly your typical studio desk jockeys. In truth, they are beyond labels. They are simply outstanding SportsCenter anchors who showcase their inimitable humor, genuinely enjoy working together, and produce a broadcast that is equally informative and entertaining."

AI Isn’t Replacing Sports Media Talent, It’s Replacing Those Who Ignore It

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"Five years from now, I don't think employers will ask whether applicants know how to use AI. They'll simply assume they do, just as they assume candidates know how to send an email, edit audio, or post to social media. The differentiator won't be whether you use AI. It'll be how effectively you use it."