Keep Up With Inflation By Increasing Sales Package Prices
The long-running conclusion is that the rates increase when the demand heats up on a radio station. But, how about when our cost-of-living increases?...
Money Isn’t The Key Reason Why Sellers Sell Sports Radio
I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.
There Are Ad Dollars Waiting For Radio At The Dentist
Dental and medical insurance companies vary on whether they cover these specialist procedures in part, complete, or at all. So, these specialists must compete on price, convenience, and specialty. And what better way to ease into an advertising campaign than using a trusted on-air talent to explain the whole process?
Now is the Time for a FREE GAS Radio Promotion
Gas prices are brutally high with no relief in sight. Jeff Caves says now is the time to be the good guys, grab some good will and make some money with a FREE GAS promotion.
Radio Was and Is About One Thing: Selling Time
Radio sales has always been about the ability to devise creative ways to sell the one thing we have: time. That sentiment has never been truer than today.