Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Bron Heussenstamm Blends Bleav Advertising with SiriusXM

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Bron Heussenstamm, the CEO of the Bleav Podcast Network says blending podcasting advertising with satellite radio's reach is a victory for both sides.

The Client Just Said YES, Now What?

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We should spend as much time on what we will do after the client says YES.

Alec Drake Is A Yield Management Artist

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"When you have a deep menu of choices to provide solutions for a client, you must pick carefully and not throw too much into a proposal."

Radio Is Not Dead Yet

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"Traditional ads-TV, Radio, and Print- break through the digital clutter. Additionally, the decline in third-party cookies for digital purposes is causing ad ineffectiveness."

Sports Radio Can Be The Search Engine In B2B Marketing

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"Sports stations' ability to deliver B2B results is one of my favorite format attributes, and creating opportunities for new connections for businesspeople is critical for employee and C-level buy-in."
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Breaking

Audacy Announces SportsRadio 610 Rebranding As 95.7 The Fan Beginning August 13

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"Sports Radio 610, we're growing. You heard it in the promo, and you're going to hear it a lot from us as we get to this August 13th date, and as we go beyond it. We're becoming louder, clearer, and better than ever."

Jemele Hill: Journalism Continues To Be Phased Out In Sports Broadcasting

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"In an attention economy, what matters is who can draw the attention. Sometimes it doesn't matter often whether it's good attention or bad attention. If you can captivate audience, that is what your biggest selling point will be."

KBAY Bay Country Moves to 98.5 FM Officially

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"The San Francisco Bay Area has long been underserved by a major country station, and we're ready to fill that void,"

CBS News Names Mike Pesca Podcast Editorial Director

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He contributed to The Free Press, the publication founded, overseen, and later sold to CBS News by Bari Weiss.