Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

What Can Radio Learn From Google Ads?

"In 2020, Google Ads billed $147 billion. Radio collectively billed under $10 billion"

Testimonials: Old Tools That Never Go Out Of Style

"It shouldn't take much convincing to get your most successful clients on the air with a testimonial campaign."

What Can Sellers Learn From Tiger Woods?

"If the GOAT can keep swinging and missing, putting himself out there and showing up, can't you?"

Chad Corey Is Finally Moving Up

"Two heads are always better than one, and more than ever, creative ideas and customer service are the number one priority for our advertising partners."

Sales And Promotion Ideas Built For Gen Z

"It may take a little more effort, but if you have an 18-34-year-old targeted station in your cluster, grab a dance partner and start executing some of these ideas."

Breaking

Why Connell McShane Believes NewsNation’s Election Night Coverage Is Like Political NFL RedZone

“So on an election night, the election is the [sport]: who’s winning and why? How did we get to this point, or who said what about whom before we got to this point?”

How a Used Range Rover Made Paul Anderson Radio’s Agent

"Talent don't need to be coddled...What talent need is an honest partner."

Inside Adam Smith’s Journey From Barstool Sports to 97.5 The Fanatic

"It was a long recovery. For me and my family's sake, I wasn't even going to tip my toe in the water till I was absolutely ready to come back."

Why Catchphrases Are Not Content: A Radio Veteran’s Warning to Hosts

The catchphrase is like parsley on your plate at a fine restaurant. It adds a little specialness. The catchphrase should never be the main course.