Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Hunting For GSM Candidates

Columns Jeff Caves Jeff Caves -
"Recently, I was asked for some referrals on a GSM job opening in a smaller Midwest city."

Seth Resler Wants Stations To Rethink How They Find Clients

Columns Jeff Caves Jeff Caves -
"Hire someone who knows where the money is, not the promotions or supplies closet."

Keep Making the BSM Summit Work For You By Following Up

Columns Jeff Caves Jeff Caves -
"If it is a connection that both parties see the value of, emails will get returned, and calls answered. If your first outreach isn't responded to, try one more time."

Live Radio Still Rules The Commute

Columns Jeff Caves Jeff Caves -
"Getting in and out of a car and listening to a long-form podcast or especially an audiobook is like starting and stopping a conversation. Things get complicated."

Gordon Borrell Knows Where The Opportunities Are

Columns Jeff Caves Jeff Caves -
"Technology has forced the marketing world from using calendars to using stopwatches."
1...272829...41Page 28 of 41

Breaking

Is Disney+ the First Step Toward a Super Bowl Paywall

Columns 0
"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

Columns 0
It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

Radio 0
“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

Columns 0
"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."