Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

The BSM Top 5 National Radio Shows for Local Sales Reps to Sell

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No shows were rated that don't air on radio nationally on either Fox, CBS, or ESPN.

How to Properly Network at the 2022 BSM Summit

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Prepare your elevator pitch about yourself. Research who is speaking, what you have in common, a question to ask, and what you offer them.

10 Ways to Make Sales Work From Home Productive

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Create a home workspace that is pure business. Post quotes and keep track of your sales. Let this be your workplace and concentration zone.

Five Down and Dirty Ideas For Gaining Radio Sales Advantage

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Tie into the local team and have two ads ready to go. One if they lose and one if they win.

How Good Can iHeart’s AdBuilder Solution Be?

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"It was slick, I admit."
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Why Connell McShane Believes NewsNation’s Election Night Coverage Is Like Political NFL RedZone

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“So on an election night, the election is the [sport]: who’s winning and why? How did we get to this point, or who said what about whom before we got to this point?”

How a Used Range Rover Made Paul Anderson Radio’s Agent

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"Talent don't need to be coddled...What talent need is an honest partner."

Inside Adam Smith’s Journey From Barstool Sports to 97.5 The Fanatic

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"It was a long recovery. For me and my family's sake, I wasn't even going to tip my toe in the water till I was absolutely ready to come back."

Why Catchphrases Are Not Content: A Radio Veteran’s Warning to Hosts

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The catchphrase is like parsley on your plate at a fine restaurant. It adds a little specialness. The catchphrase should never be the main course.