Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Your Best Seller Just Quit, Now What?

"Here are some things to consider when looking for a new salesperson."

Just Walk In

"My follow-up emails to the decision-makers will now include my recent visit to their store, whom I met, and I can ask them if they saw the one sheet I left for them."

The Six B2B Buying Jobs A Client Has To Do

"We can focus on what we can control, and that is direct buyers most often. And we can do a better job of understanding how to assist our clients through their buying process best."

Ready, Fire, Aim!

"Whatver good came from procrastination?"

Spelling Out Thanksgiving For Sellers: 2021 Edition

"A more positive attitude will come over you when you consider what is going right, not wrong."

Breaking

Why College GameDay Is a Blueprint for News/Talk Radio Success

It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."

Surviving Death by Meeting: A Halloween Horror Story for Radio

"October in media, where the scariest thing in the building is not a Halloween mask."