Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Your Best Seller Just Quit, Now What?

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"Here are some things to consider when looking for a new salesperson."

Just Walk In

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"My follow-up emails to the decision-makers will now include my recent visit to their store, whom I met, and I can ask them if they saw the one sheet I left for them."

The Six B2B Buying Jobs A Client Has To Do

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"We can focus on what we can control, and that is direct buyers most often. And we can do a better job of understanding how to assist our clients through their buying process best."

Ready, Fire, Aim!

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"Whatver good came from procrastination?"

Spelling Out Thanksgiving For Sellers: 2021 Edition

Columns Jeff Caves Jeff Caves -
"A more positive attitude will come over you when you consider what is going right, not wrong."
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Breaking

Why Howard Stern Doesn’t Need Daily Radio Anymore

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"Howard was the ultimate slave to the art. Perhaps he finally doesn't want to be anymore"

Why Curtis Sliwa Refuses to Be a Donald Trump Echo Chamber on 710 WOR

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"I made that very clear in coming back: I was not going to become an echo chamber for Donald Trump. It's proven to be very successful for us."

Inside Andrew Perloff’s Reunion With Paul Pabst To Launch ‘Not So Fast’ on NBC Sports NOW

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"There’s a lot of people I would love to work with, but doing something with Paul would have been great... This was in the works for a long time, so a big chunk of the last eight months was developing this show."

Four Things Music Radio Can Learn from the Savannah Bananas

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"What I saw was part circus, part radio festival, and part New England sports fans reunion. I couldn't help but sit there and think about how radio should be taking notes."