Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

You Need A Little Devil In You To Prospect Properly

Columns Jeff Caves Jeff Caves -
"Jones thinks it is impossible to prospect more than 18 customers, and I agree with him."

Do It Yourself: Start Selling Home Improvement

Columns Jeff Caves Jeff Caves -
Audio consumers, either radio or podcast listeners, turn out to be “massive spenders” in the home improvement category.

Need A Big Sales Idea For Q1? How About Losing Weight?

Columns Jeff Caves Jeff Caves -
"Have an official launch party complete with a Last Supper and unveil your incentive program."

How Can Radio Get Serious About Lead Generation?

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"With so many new sales reps quitting the business because of this activity, why hasn't the radio industry embraced hiring an in-house expert at lead generation or outsourced the task?"

Erwin Ephron Made Advertising What It Is Now & His Advice Still Works

Columns Jeff Caves Jeff Caves -
"Before he died, he was railing about the fractionalized media; it would be interesting to hear what he thought in 2021."
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Why Connell McShane Believes NewsNation’s Election Night Coverage Is Like Political NFL RedZone

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“So on an election night, the election is the [sport]: who’s winning and why? How did we get to this point, or who said what about whom before we got to this point?”

How a Used Range Rover Made Paul Anderson Radio’s Agent

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"Talent don't need to be coddled...What talent need is an honest partner."

Inside Adam Smith’s Journey From Barstool Sports to 97.5 The Fanatic

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"It was a long recovery. For me and my family's sake, I wasn't even going to tip my toe in the water till I was absolutely ready to come back."

Why Catchphrases Are Not Content: A Radio Veteran’s Warning to Hosts

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The catchphrase is like parsley on your plate at a fine restaurant. It adds a little specialness. The catchphrase should never be the main course.