Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

You Need A Little Devil In You To Prospect Properly

Columns Jeff Caves Jeff Caves -
"Jones thinks it is impossible to prospect more than 18 customers, and I agree with him."

Do It Yourself: Start Selling Home Improvement

Columns Jeff Caves Jeff Caves -
Audio consumers, either radio or podcast listeners, turn out to be “massive spenders” in the home improvement category.

Need A Big Sales Idea For Q1? How About Losing Weight?

Columns Jeff Caves Jeff Caves -
"Have an official launch party complete with a Last Supper and unveil your incentive program."

How Can Radio Get Serious About Lead Generation?

Columns Jeff Caves Jeff Caves -
"With so many new sales reps quitting the business because of this activity, why hasn't the radio industry embraced hiring an in-house expert at lead generation or outsourced the task?"

Erwin Ephron Made Advertising What It Is Now & His Advice Still Works

Columns Jeff Caves Jeff Caves -
"Before he died, he was railing about the fractionalized media; it would be interesting to hear what he thought in 2021."
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