You Need A Little Devil In You To Prospect Properly
"Jones thinks it is impossible to prospect more than 18 customers, and I agree with him."
Do It Yourself: Start Selling Home Improvement
Audio consumers, either radio or podcast listeners, turn out to be “massive spenders” in the home improvement category.
Need A Big Sales Idea For Q1? How About Losing Weight?
"Have an official launch party complete with a Last Supper and unveil your incentive program."
How Can Radio Get Serious About Lead Generation?
"With so many new sales reps quitting the business because of this activity, why hasn't the radio industry embraced hiring an in-house expert at lead generation or outsourced the task?"
Erwin Ephron Made Advertising What It Is Now & His Advice Still Works
"Before he died, he was railing about the fractionalized media; it would be interesting to hear what he thought in 2021."