Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

What Did Dave Greene Learn And Why Is He Done With Corporate Radio?

Columns Jeff Caves Jeff Caves -
"The hardest part of being a manager is that you have to suppress all of your emotions and always put on a positive face"

Fair and Balanced Audio Research – Finally!

Columns Jeff Caves Jeff Caves -
"Looking at audio research from something other than AM/FM radio's exclusive perspective is excellent for transparency."

What Happens When Quarter Hours Turn Into Minutes?

Columns Jeff Caves Jeff Caves -
"Can you believe a cost-per-minute efficiency is likely coming to radio?"

6 Ad Categories Hotter Than Gambling For Sports Radio

Columns Jeff Caves Jeff Caves -
"Using sports radio as a back page service for gambling will have a limited shelf life."

National Voices Can Work For Local Clients

Columns Jeff Caves Jeff Caves -
"Distance, like absence, can make the heart grow fonder."
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Why Connell McShane Believes NewsNation’s Election Night Coverage Is Like Political NFL RedZone

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“So on an election night, the election is the [sport]: who’s winning and why? How did we get to this point, or who said what about whom before we got to this point?”

How a Used Range Rover Made Paul Anderson Radio’s Agent

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"Talent don't need to be coddled...What talent need is an honest partner."

Inside Adam Smith’s Journey From Barstool Sports to 97.5 The Fanatic

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"It was a long recovery. For me and my family's sake, I wasn't even going to tip my toe in the water till I was absolutely ready to come back."

Why Catchphrases Are Not Content: A Radio Veteran’s Warning to Hosts

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The catchphrase is like parsley on your plate at a fine restaurant. It adds a little specialness. The catchphrase should never be the main course.