Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

What Can Radio Do To Save Sales Jobs?

Columns Jeff Caves Jeff Caves -
"We have lost trust, and without a radical turnaround, we will continue to do so."

Sell Smarter, Go Vertical

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"Once you are in the door of a vertical prospect, the rest is easy."

Sell Transparency And Be Bombproof

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"The next time you are in a competitive sales situation with two or three other stations pitching the same business, lead with the negative!"

The Tricky Balance Of A Sales Budget

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The budget is almost due for 2022, are you due for the budget?

You Can Turn P1 Listeners Into Clients

Columns Jeff Caves Jeff Caves -
"There is a lot of gold when you mine amongst the P1 Listeners for your station."
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Breaking

Dan Patrick “Disappointed” by Stephen A. Smith’s Handling of Lane Johnson’s Mental Health Comments on First Take

Sports 0
"Don't joke about that [mental health]. I would say you're better. I don't know if you are."

Joel Oxley: WTOP’s Core Mission Hasn’t Changed Despite Radio’s Evolution

News 0
"Our advertising revenue when I started was 90% from ad agencies. Now, it’s 85% direct, so there’s been a really big difference in how business is done as well."

College GameDay Forced Inside This Saturday Due To Hurricane Isaias

Sports 0
"The university said it will not allow overnight camping at the coliseum. Instead, fans can begin lining up at the north and east entrances at 5:15 a.m. Saturday."

David Ellison on Mark Thompson’s Future at CNN: ‘We Want Stability’

News 0
"He's done a phenomenal job."