Jim Ryan

110 POSTS
Jim Ryan is a Music Radio columnist for Barrett Media. In addition, he runs Jim Ryan Media LLC, a consulting company which assists major market radio brands and top talent including national radio personality Delilah. Prior to relaunching his consultancy in 2025, Jim spent 15 years with Audacy/CBS Radio, serving as SVP of Programming. Among his responsibilities included programming WNEW-FM and WCBS-FM.  His career includes additional programming stops in Los Angeles, San Francisco, and Houston. Jim was voted the #2 PD of 2024 in Barrett Media's Top 20 series in the AC category. He can be reached by email at Jim@JimRyanMedia.com.

The Lesson Every Radio Host Must Learn: Knowing Your Brand

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"No matter what kind of show you are doing, you need to ask 'what is the listener expectation?', and 'what is MY brand'?"

Why Top 40 Radio Has So Few Hits in 2025

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"When 60% of your playlist is made up of the greatest songs from the 90’s through 2023 it takes a lot to stand out."

Why Radio Programmers and Their Teams Need to Be Listener Obsessed at Live Events

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"The entire staff of your station needs to be listener obsessed at every event you participate in."

What Every Radio Programmer Should Know About Nielsen’s PPM Heavy Listeners

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"When you see a number like 8,000 you know you’ve hit the jackpot."

Why Christmas Music Is Radio’s Biggest Marketing Gift of the Year

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"If there ever was a time to add units, this is it."
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Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

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“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

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“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

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"It was one of those places where I really got to mess up and find my voice,"

MLB Network’s Intentional Talk Reversal Proves Connection Is Media’s Most Valuable Currency

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"Intentional Talk has become, and continues to be, your favorite baseball player's favorite baseball show."