Keith Cunningham

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Keith Cunningham is a Rock/Alternative columnist for Barrett Media, and the Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over 10 years. He's been voted one of America’s Top 5 Program Directors in two formats by Barrett Media and one of America’s Best PDs by Radio Ink. Keith has built his career by taking multi-million-dollar brands from worst to first, and leading Marconi & Gracie award winners. A self-described audience data and research nerd and advisory council member for St. Jude fundraising, Keith is a fantasy football champion and lover of his daughters & dogs. Reach him here at LinkedIn and X. For non-KLOS questions or comments, reach him at Keith90405@gmail.com.

Exclusive articles:

AI Chooses Rock Over Pop: An Exclusive Interview With AI

This is my exclusive interview with AI, meant to tackle the real issues facing RockTernative. Soon after the interview started, I realized AI likes to jump on its soapbox and hear itself type.

Red, White & Rock Your Memorial Day Weekend

Let’s get some Memorial Day housekeeping out of the way. For RockTernative programmers and talent, it’s an important time of year to pause and make sure messaging is properly balanced.

Dear Rock Radio: Will They Remember You?

Sell or buy all the video ads you want; they CAN work, but the audio in the spots may be the real star.

Six Weeks That Changed Rock Music Forever

Several genre-changing albums were released in a short period of time, sometimes on the same day, and the rest is history.

How Rock Radio Avoids Being Told ‘I’ve Never Heard Of You’

This is it; our time is now; boxes are checked. Order a round of doubles, $how us the money. Great, but I’ve never heard of you.

Breaking

Y98 St. Louis Has Unveiled Its New Weekday Lineup

Anchored by “The Bret Mega Show’ in morning drive, the new lineup includes a shift for Julie Tristan and Jake Baungartner.

104.5 WOKV, 580 WDBO Add Florida’s Voice Radio to Daily Lineup

"This is a major milestone for Florida's Voice."

Fred Toucher: Bill Simmons Is Not Sticking up for Boston on Bill Belichick

"You got to be like, ‘That was ridiculous. What the hell are you doing?’"

Jeff Pearlman: Bill Simmons Surrendered Being a Journalist a Long Time Ago

"I really hate hearing Bill Simmons question anyone’s journalistic integrity when that guy has shown literally zero journalistic integrity throughout his career."