A prominent Washington, D.C., sports radio voice is questioning both access and editorial direction ahead of one of golf’s most exclusive events. During Thursday’s episode of The Sports Junkies on 106.7 The Fan, host John “Cakes” Auville took aim at ESPN’s decision to feature Jason Kelce in its coverage of The Masters, while Pat McAfee’s show was again denied on-site access.
“Jason Kelce is being forced down our throats,” he said. “Why is Jason Kelce at the Masters all of a sudden? Is he really a fit? I try not to digest Jason Kelce as much as I can.”
Auville’s comments come as the decision to include Kelce in ESPN’s coverage of the annual golf major has received scrutiny. His comments also reflect a broader skepticism about how far the tournament is willing to stretch its traditionally buttoned-up presentation.
Auville suggested Kelce’s presence represents a noticeable departure from the event’s usual tone.
“I’m actually surprised that the uppity, green jacket-wearing people that call the shots there are allowing Jason Kelce to be doing it,” Auville said. “It seems a little out of character. He seems like an outsider. He’s not a golf insider.”
That critique quickly turned toward the power structure behind the scenes. Auville argued that Augusta National maintains firm control over who appears on broadcasts originating from its grounds in Augusta. Even with media partners as large as ESPN.
“The Masters can say we don’t want Jason Kelce on our broadcast. It’s that simple,” he said. “You think The Masters aren’t telling ESPN what to do for the most part? Who can and who cannot come in and broadcast on their golf course?”
That belief underscores a longstanding perception in media circles. Augusta National, which operates the tournament, has historically exercised tight control over presentation, access and branding. Still, Auville acknowledged one element of the situation that caught him off guard.
Despite Kelce’s larger-than-life personality, he was granted access, while Pat McAfee — known for a more unfiltered style — was not.
“I’m kind of surprised that Jason Kelce is there,” Auville said. “I’m not surprised they told Pat McAfee to go to hell because he has a little more of a wild guy reputation.”
He added that the contrast between the two personalities makes the decision harder to reconcile.
“Then again, Jason Kelce is kind of a wild man too,” Auville said. “So I’m a little surprised that he is going to be part of the broadcast, but Pat McAfee will not be.”
For Auville, the issue is not just about Kelce or McAfee. It is about consistency. As The Masters evolves, decisions like these will continue to draw scrutiny from voices across the industry.
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ESPN is keeping one of its most recognizable storytellers in place. The network has signed Marty Smith to a multi-year contract extension, ensuring his continued presence across several of its highest-profile properties.
Smith will remain a key contributor on college football, golf and NFL Draft coverage. He will also continue co-hosting Marty & McGee alongside Ryan McGee on SEC Network.
In addition, Smith is expected to play a central reporting role during The Masters, where his storytelling style has become a staple of the network’s presentation from Augusta National.
Smith has built a reputation as one of ESPN’s most versatile voices. His work regularly appears across signature programs like College GameDay, SportsCenter and SEC Nation. He also contributes to major events, including the College Football Playoff, often delivering feature-driven segments that go beyond the field.
“Working at ESPN is such an immense joy,” Smith said. “I can’t believe it’s been 20 years. Iwalked in the door in 2006 with no concept of how to make television. I went to ESPN University, and I learned very quickly that television is a team sport, especially given the platforms and pressure our company commands, and the excellence it demands”
Smith joined ESPN in 2006 and has since evolved into a prominent storyteller known for blending sports with human-interest narratives. Over the years, he has covered everything from golf’s biggest stages to college football’s most intense environments.
His career includes high-profile interviews with some of the biggest names in sports, including Tiger Woods, Nick Saban and Cristiano Ronaldo. More recently, he landed a notable conversation with Lane Kiffin during a pivotal moment in the coaching landscape.
“Marty is one of our most versatile and distinctive voices,” said Mike McQuade, ESPN’s executive vice president of sports production. “His ability to connect with people helps viewers better understand the personalities shaping sports.”
Beyond football, Smith continues to play a significant role in ESPN’s golf coverage. He contributes annually to both The Masters and the PGA Championship. In 2025, he expanded his portfolio further by joining coverage of TGL, conducting interviews with players and celebrities involved in the tech-driven competition.
Before becoming a network mainstay, Smith served as ESPN’s lead NASCAR reporter from 2007-14. He contributed to NASCAR Now and filed reports for SportsCenter while also writing for ESPN.com. Prior to ESPN, Smith worked for NASCAR.com and held roles with SPEED Channel and Fox Sports Net. A graduate of Radford University, he began his career covering local sports in Virginia.
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The first three months of 2026 were quite eventful in the news media world. Fox News, CNN, MS NOW, and NewsNation all saw ratings increases due to several events.
Between military action in Venezuela and Iran, as well as President Trump’s State of the Union address, cable news ratings were up during the months of January, February, and March.
Fox News Dominates
For the full quarter, Fox News averaged 1.7 million viewers in the total day category. In primetime, that figure rose to 2.7 million. It marked the 97th consecutive quarter that the network earned the top spot in the cable news ratings in primetime viewership.
The network earned 14 of the top 15 programs in cable news, with a 23% increase quarter-over-quarter in total day viewership.
In primetime, the network saw a 25% increase compared to the prior quarter, averaging 2.6 million.
The Five remained the most popular program in cable news. For the quarter, the show averaged 4 million viewers.
MS NOW Sees Resurgence
Elsewhere, MS NOW also saw a double-digit increase in total day viewership. The network averaged 691,000 total day viewers. That figure represents a 23% increase compared to the prior quarter.
In primetime, MS NOW averaged 1.1 million viewers, up 25% compared to 2025’s final quarter.
In weekday prime, the average audience jumps to 1.4 million total viewers. That marks its largest average audience since late 2024.
Best Quarter Since 2022 at CNN
One of the largest jumps in total day and primetime viewership were at CNN. During the first quarter, CNN saw a 42% increase in total day viewership, up to 577,000.
In primetime viewership, the network saw even bigger gains. On average, 797,000 total viewers tuned into CNN between 8 and 11 PM ET. That marks a 54% increase compared to the final quarter of 2025.
The first quarter of 2026 was CNN’s best overall quarter since the same quarter in 2022. That quarter was also aided by a surge in viewership tied to military action, as Russia began its war in Ukraine.
Triple-Digit Growth at NewsNation
The month of March was also a positive one for NewsNation. In primetime, the network saw an 85% increase in total viewership compared to the same month in 2025. It averaged 191,000 total viewers for the month during the daypart. In the total day viewership category, it saw an 87% increase, up to 101,000.
Cuomo remains the network’s biggest show. It averaged 289,000 total viewers in March. That is a 65% increase in overall viewers compared to March 2025.
Every program at NewsNation between the hours of 6 AM and 11 PM ET saw double or triple-digit growth during March.
Business News Also Sees Uptick
The ratings surge wasn’t limited only to networks focusing on news. Business networks also saw an increase in viewership during the first quarter.
At Fox Business Network, it was the second-highest-rated quarter on record. The network averaged 249,000 total viewers in the business day (M-F, 9:30-5 PM ET) window.
Additionally, The Big Money Show saw its best finish in program history. It averaged 224,000 viewers during the quarter, up 29%. That program airs from 12-2 PM ET.
In total day viewership, Fox Business averaged 148,000 total viewers.
CNBC, meanwhile, saw an average of 224,000 total viewers during the business day window. In total day viewership, the network averaged 142,000 overall viewers.
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The National Football League (NFL) has entered unfamiliar territory. For the first time since opening its sportsbook sponsorship category in 2021, the league is without an official betting partner.
According to a report by Sports Business Journal, agreements with FanDuel, DraftKings and Caesars Entertainment expired at midnight earlier this week. None of the three opted to renew under existing terms. That outcome comes despite the NFL generating an estimated $30 billion in betting handle last season.
League officials confirmed to SBJ that discussions remain active. NFL Executive Vice President Renie Anderson addressed the situation during league meetings Tuesday, noting that negotiations continue with multiple parties.
SBJ is reporting the center of the impasse is the rising cost of official league data tied to Genius Sports has created friction with operators. Genius holds exclusive rights to distribute official NFL data, which sportsbooks must secure to maintain league sponsorships and in-game advertising access.
The NFL maintains a financial interest in Genius Sports, holding roughly a 9% stake. The two sides extended their data partnership earlier this year through the 2029 season. While FanDuel and DraftKings remain engaged, Caesars appeared less likely to continue even before negotiations intensified. T
The league, however, is keeping its options open. An NFL spokesperson told SBJ leadership is evaluating multiple partnership models as the marketplace evolves.
Prediction market platforms such as Kalshi and Polymarket have begun forming partnerships with professional leagues such as MLB and the NHL. Their presence introduces additional competition, though regulatory uncertainty continues to cloud their long-term outlook.
With the next season still months away, there remains time to reshape deals or introduce new partners. And if history offers any indication, the NFL is unlikely to rush a decision without maximizing its leverage.
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Netflix made its Major League Baseball debut last week, drawing solid early returns as the league continues to explore new distribution platforms. The streaming giant carried its first MLB game on Wednesday, March 25, featuring the New York Yankees and the San Francisco Giants.
According to Nielsen Big Data + Panel, the game delivered an average minute audience of 3 million U.S. viewers in Live+Same Day viewing.
That audience helped position the broadcast as one of the stronger Opening Day performances among younger viewers in recent years. The telecast produced its highest primetime delivery among adults 18–49 since 2017, averaging 1.38 million viewers in the demographic. It also generated 636,000 viewers among adults 18–34, marking another high-water mark for the same timeframe.
Equally notable, the audience skewed younger than any MLB Opening Day broadcast in the past decade. That trend aligns with both the league’s and Netflix’s ongoing push to engage a more digitally native fan base.
On the field, the Yankees delivered a dominant 7-0 win over the Giants. Off the field, Netflix leaned heavily into promotion, with the campaign producing 200 million owned global social impressions and 6 million engagements to date.
The broadcast marked the first of three MLB events scheduled to stream exclusively on Netflix in 2026. The package continues with the Home Run Derby on July 13 and MLB at Field of Dreams Game on August 13.
While the debut delivered encouraging numbers, it did not lead the week in overall MLB viewership. NBC aired a nationally televised game the following night, billed as the league’s official Opening Day broadcast. That matchup between the Arizona Diamondbacks and the Los Angeles Dodgers averaged 3.2 million viewers.
Still, Netflix’s performance compares favorably within the broader context of streaming sports. The company previously drew 27.5 million viewers for its Christmas Day NFL doubleheader, signaling its ability to scale large audiences when marquee properties are involved.
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570 WWNC has added a new FM simulcast, as the iHeartMedia Asheville news/talk station hits the FM band for the first time.
The station can now be heard on 92.9 FM in the Asheville area. Previously, that FM translator was tied to ESPN Asheville, which airs on both the 880 and 1400 AM signals.
Both the 880 AM and 570 AM signals feature 5,000 watts of power. The 1400 AM signal licensed to Waynesville, broadcasts with 1,000 watts.
The 92.9 FM signal is not a full-market signal. It features 180 watts, strong enough to cover the city of Asheville.
“After our post–Hurricane Helene broadcast, it became clear just how essential WWNC is to Western North Carolina,” said iHeartMedia Carolina Area Senior Vice President of Programming Zac Davis. “Over the past year, we’ve focused on expanding our ability to serve the community, and this next step allows us to reach even more listeners. It’s a natural extension of the incredible work our Asheville team has already done.”
“This is a huge step for WWNC, not only for our station but for our clients and especially our listeners,” added morning host Mark Starling. “This is a first for Western North Carolina in News/ Talk format and extends our ability to inform and help our community.”
The programming on 570 WWNC will remain the same. Mark Starling will continue to host morning drive, before a lineup of nationally syndicated hosts like Glenn Beck, Clay Travis and Buck Sexton, Sean Hannity, The Ramsey Show, and Jesse Kelly complete the lineup.
“Extending News Radio 570 WWNC to 92.9 FM gives Western North Carolina greater access to trusted news and talk at a time when local information matters more than ever,” said iHeartMedia Carolinas Area President Drew Salamon. “This expansion reflects our ongoing commitment to serve Asheville and the surrounding communities with credible voices, local connection and meaningful conversations.”
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Cumulus Media has named Joyce Wirthlin as Vice President and Market Manager for its Salt Lake City cluster, the company announced Wednesday. The move places a seasoned market leader at the helm of one of the company’s key Western operations.
In her new role, Wirthlin will oversee a portfolio of five stations serving the Salt Lake City area. Those brands include B98.7 (KBEE-FM), KBER 101 (KBER-FM), Power 94.9/101.9 (KENZ-FM/KHTB-FM), 860 KKAT (KKAT-AM), and 93.3 The Bull (KUBL-FM).
Along with its broadcast footprint, Cumulus Media delivers digital marketing solutions designed to support local advertisers.
Wirthlin arrives with extensive experience in the market. She most recently served as Market President for iHeartMedia in Salt Lake City. Before that, she held the position of Senior Vice President of Sales for the same cluster. Her background includes building revenue strategies and strengthening client partnerships across both radio and digital platforms.
Cumulus leadership emphasized Wirthlin’s local expertise and ability to connect with advertisers. Dave Milner, President of Operations for Cumulus Media, pointed to her track record of delivering results through integrated campaigns.
“Joyce is an experienced market leader with deep relationships across Salt Lake City,” Milner said in the company’s announcement. “She brings sharp local insight and credibility to client partnerships and understands how to maximize the combined power of audio and digital.”
He added that her leadership will help accelerate growth for both the stations and their advertising partners. Milner also noted her ability to craft multi-platform strategies that align with evolving client needs.
For Wirthlin, the appointment marks a return to familiar ground. She began her career working with several of the very brands she will now oversee. That connection, she said, makes the opportunity especially meaningful.
“I am honored to lead the talented team at Cumulus Media Salt Lake City,” Wirthlin said. “This is a full-circle moment for me, as my roots in this market trace back to the early days of KBER, The Bull, and B98.7.”
She also highlighted the company’s ability to combine traditional audio reach with digital marketing tools. That blend, she said, positions the cluster to deliver strong returns for clients in an increasingly competitive media landscape.
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On the latest episode of BT Unleashed, Stephen A. Smith caught up with longtime friend Brandon Tierney. The two went deep. What followed was one of the more candid conversations Smith has ever had on record. He covered his health, his career, his politics, and the real mechanics behind First Take. He also touched on public feuds, media instincts, and his complicated relationship with legacy.
The Moment He Knew He’d Made It
For Smith, the defining milestone had nothing to do with television. It wasn’t a viral clip or a big contract. Instead, it was a newspaper byline that changed everything.
Being named the 21st African-American general sports columnist at the Philadelphia Inquirer was his true turning point. “Once it was confirmed that I was licensed to do that, you couldn’t stop me in radio or television,” Smith told Tierney.
That credential mattered enormously. Before the digital era, opinion-making in sports media was tightly controlled. Only columnists could editorialize freely. Smith recognized immediately what that title unlocked. Earning it meant no one could silence him again, regardless of the platform.
This Generation’s Howard Cosell
Tierney introduced Smith early in the conversation with a striking comparison. He called him this generation’s Howard Cosell. It wasn’t flattery for flattery’s sake. Tierney argued that Smith’s digital reach may have actually surpassed what Cosell achieved in his era.
Cosell dominated sports media when there were three television networks and a handful of major radio outlets. Smith operates in a completely fragmented landscape. Yet he still manages to cut through all of it.
Smith revealed that he averages over two and a half billion views annually across First Take, SiriusXM, and YouTube. Furthermore, he achieves it without the monopoly on attention that Cosell enjoyed. Instead, Smith earns it daily against thousands of competing voices.
The comparison highlighted how Cosell and Smith had an ability to be polarizing and offer candid opinions. Both were impossible to ignore. Each understood that sports media was never really just about sports.
How First Take Really Runs
Smith was remarkably candid about the inner workings of First Take. Specifically, he addressed a persistent and damaging misconception — that he controls all personnel decisions on the show.
He acknowledged pushing out former co-host Max Kellerman. That decision he claims was his as he felt the two lacked authentic friction. A debate show lives or dies on genuine disagreement. However, most other departures were not his calls.
“There are certain things above your head,” Smith said bluntly. His bosses — Dave Roberts, Burke Magnus, and Jimmy Pitaro — hold final authority. Smith answers to that chain without exception.
Molly Qerim’s departure hit differently for Smith. He was emphatic that her exit was not his decision, and he made clear that his feelings for her extend well beyond the professional. “We worked together for 10 years,” he said. “Nobody’s going to ever come and say something negative to me about Molly Qerim.”
Nevertheless, content is squarely his domain. As executive producer, Smith shapes every discussion on a two-hour program. The show covers roughly 15 subjects daily and approximately 75 topics every single week.
“It’s an effort for me to avoid topics,” he explained. “Doing it comes very naturally to me. Not doing it — that’s where the effort comes in.” He also pushed back on critics who claim he over-covers certain athletes. When you’re generating 75 subjects a week, he argued, the math simply doesn’t support that narrative.
The Skip Bayless Blueprint
One of the most instructive media conversations in the interview centered on chemistry. Specifically, Smith explained why his partnership with Skip Bayless worked when so many others haven’t.
The answer was simple and unambiguous. He and Skip were genuinely, authentically opposed on almost everything. They didn’t need morning meetings to find disagreement. It was already there. “We are diametrically opposed on most things,” Smith said. “It was hard with Max. That’s all.”
Smith was careful not to diminish Kellerman personally. He called him brilliant and talented. The issue was never ability. It was fit. Finding the right debate partner, Smith suggested, matters as much as finding the right host. Without that authentic opposition, even the most talented personalities can’t consistently deliver what the format demands.
Editorial Instinct as a Competitive Advantage
Smith made a point during the conversation that deserves particular attention from anyone working in media. His newspaper background didn’t just teach him facts. It rewired how he thinks every single morning.
As a beat writer and then a columnist, Smith woke up daily with one urgent question: ‘what story will resonate today?’ That habit never left him. Consequently, what feels like work to most media personalities feels entirely natural to him.
“What folks are trying to manufacture and create to swell interest is what I’ve been doing for 30 years,” he said directly. Every competitor chasing viral moments is doing deliberately what Smith does instinctively. That gap, he argued, is almost impossible to close.
He extended that thinking to his public feuds as well. When someone comes at him, he doesn’t scramble. He doesn’t strategize. He simply responds the way a columnist always has — by identifying the story and telling it. “Oh, thank you,” he said of critics. “You actually gave me something. I have to look for it. You just handed it to me.”
Handling Public Mistakes
Fame at Smith’s level means every error becomes a headline. He addressed that reality with more nuance than most would expect.
First, he drew a clear and important distinction. What bothers him about mistakes is making them — not that someone noticed.
Beyond that, he pushed back firmly on petty criticism. “If I said we met in 2008 and it was actually 2004, damn it, I forgot in a moment,” he said. Making a minor factual slip during four hours of daily live programming is not the same as being uninformed. Conflating the two, he argued, reveals more about the critic than the mistake.
Nevertheless, Smith holds himself to a clear standard when errors are legitimate. He corrects them quickly, says so plainly, and moves forward without deflection. “I messed up. My bad. Period,” he said. No spin. No lengthy explanation. Just accountability and forward motion.
The Jason Whitlock Feud
Smith candidly addressed his very public and ongoing feud with media personality Jason Whitlock. His explanation reframed what many assumed was simply personal animosity.
He argued that he uses his platform deliberately to defend colleagues who lack the reach to defend themselves. Whitlock, in his view, has caused real damage to people in the industry who couldn’t fight back effectively. Smith decided he could. So he did.
“I do it on behalf of the people he’s attacked,” Smith said plainly.
The intensity of Smith’s reaction, stems from something deeply personal. When Smith called Whitlock out publicly over a year ago, he didn’t just throw general accusations. He named bosses at various networks by name and dared anyone to challenge his account. He came with receipts, and said no one disputed them.
Smith made clear that the two were never particularly close. They knew each other, existed in the same industry circles but weren’t friends though they were ok. However, Whitlock’s pattern of behavior according to Smith genuinely hurt good people in the business and it changed his view of him.
He also made a sharp media ethics point in the process, explaining how Whitlock has used damaging personal information about many people in the industry. Smith says he chooses not to do that. That restraint, he suggested, is what makes crossing that line with Whitlock meaningful rather than routine. “I might disagree with what you say, but I don’t disagree with who you are,” he explained. Whitlock, in his telling, crossed a different line entirely.
As for where things stand today, Smith was blunt. He has no interest in keeping the feud alive for sport. He doesn’t find it entertaining or professionally useful. However, he was equally clear that he isn’t finished. “Trust me, I’m just getting started,” Smith said. “Because it’s personal.” The door to escalation remains open — not out of obsession, but out of principle. Smith believes some things in this industry are simply worth fighting for, even when the fight gets ugly.
Separating Stephen A. from the Man
Tierney has known Smith since 2004. Because of that history, he pressed him on the gap between the on-air persona and the real man.
Smith confirmed without hesitation that two minutes before showtime, he’s quiet. Then the light comes on, and everything shifts. Still, he was clear that the transition isn’t fake. It’s professional responsibility in action.
“You asked them to watch you,” Smith said. “You asked them to have these expectations. You’ve got to answer the call.”
Away from cameras, Smith is a different person entirely. He doesn’t party. He doesn’t chase celebrity circles. Instead, he gravitates toward family — his sisters, his daughters, the people who ground him. “A party to me is being with my family,” he said simply. “Just being around the right people is good enough for me.”
Additionally, Smith credits the gym as his primary reset. He works out five to six days a week. That discipline, he explained, keeps his mind sharp and his energy sustainable across an extraordinarily demanding schedule.
The COVID Scare That Changed His Life
Nothing in the conversation landed harder than Smith’s account of nearly dying during the pandemic. A COVID infection complicated by a routine medical procedure left his lungs devastated. Doctors described them as looking like clouds — almost completely white. He visited the hospital three separate times.
On New Year’s Eve, a doctor delivered a stark ultimatum. If a specific steroid and antibiotic combination failed within three hours, they would call his family. Smith admitted he had mentally surrendered. His girlfriend broke down in tears because she saw it on his face.
“I really thought I was on my way out of here,” he said quietly.
Three hours later, the medication worked. He survived. That experience, consequently, became a hard reset on his entire lifestyle.
Through UFC president Dana White, Smith connected with wellness expert Gary Brecka. Together they overhauled everything. Smith eliminated sugar — his dominant vice for decades. He rebuilt his body from the ground up. His body fat dropped from nearly 30 percent to 10.5 percent. He hasn’t looked back since.
The Political Road — and Why He’s Leaning In
Smith exclaimed that his interest in politics is not new. Tierney confirmed it by sharing with viewers that Smith used to talk about issues back when they worked together over 20 years ago. He also pointed out that after ESPN let him go years ago, Smith resurfaced doing political commentary on 77 WABC. Politics has always lived inside of him.
His core frustration is specific. He resents the assumption that Black Americans must vote Democratic without question or consequence. “If I’m supposed to be Democrat no matter what, you have a license to take me for granted,” he said forcefully.
Smith calls himself a fiscal conservative and social liberal. He has voted Democratic consistently. Yet he refuses to do so blindly or without accountability from the party.
That independent stance attracted attention beyond media circles. Elected officials and clergy approached him directly about running for office. He took it seriously. The sole obstacle is the FCC’s equal-time rule. The moment he formally announces a candidacy, he leaves the air — with zero guarantee of winning.
“Don’t let them come up with a way for me to be on that debate stage and still keep my check,” he said. “If that happens, I will be on that debate stage.” The one opponent he’d genuinely worry about? Marco Rubio.
Beyond winning, though, Smith made his real motivation clear. He wants to stand on that stage and hold politicians accountable for what they’ve done to the country. “I would come for them like nobody has ever come for them before,” he said with unmistakable conviction.
The Friendship That Started It All
The relationship between Smith and Tierney began when Tierney delivered updates at 1050 ESPN Radio in New York during Smith’s show. Stephen A. was simultaneously hosting television, covering the NBA as an insider, and writing for the Inquirer. He was trying to juggle a number of responsibilities and connected with Tierney.
Smith recognized Tierney’s baseball knowledge immediately and saw something worth fighting for. He lobbied management to give Tierney more airtime and a bigger role. “I need him,” Smith recalled thinking. “Let him be my partner.”
That instinct — using his platform to elevate people he believes in — sits at the center of how Smith defines his legacy. Money and titles matter far less to him now. Instead, he talks about building something closer to a coaching tree. He wants to look back and see people he helped along the way actually thriving.
When Tierney jokingly suggested coming on First Take and mixing it up, Smith didn’t deflect or laugh it off. He took him up on it immediately and on the record added, “I’ll make it happen.” He offered Tierney genuine encouragement for his new platform beyond the First Take promise and said, “You’re going to blow up. Don’t even worry about it.”
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Radio overall continues to have mixed messaging, and it’s not helping. We hear that the industry is healthy, followed by layoffs. We see research projects from every company (Audacyincluded) that show the power of radio, then more layoffs. Earnings calls spin in a cycle, always attempting to showcase the positives, no matter the negatives. Radio has been, and continues to be, terrible with messaging.
Not just to the audience and clients, but more importantly, internally to the people who drive the industry—talent, producers, imaging, and digital teams.
For the second time in just over a year, Audacy has held another round of layoffs, lumped in with a leadership change. The regional presidents roster increases while the market manager role disappears. Some become SVPs of Sales or Programming or remain on temporarily as “advisors.” Yet, what is the message? For those on the front lines of content and business, the messaging is mixed once again.
It’s been an interesting 15 months for Audacy CEO Kelli Turner. She became interim President and CEO in January 2025, and officially stepped into the role just two months later. The year brought both positives and negatives. Anyone who works in radio knows nothing is all roses and butterflies all the time.
Since she took over, the company has formed partnerships with iHeartMedia and Townsquare Media, moved The Score in Chicago and WGR in Buffalo to full FM signals, and launched the Audacy Creator Lab. She has also led the company with a fresh perspective and energy. I’m looking forward to her appearance coming up later this year at the annual Barrett Media Summit. (Purchase tickets here)
In February, Turner was a guest with Gordon Borrell on the Local Marketing Trends Podcast. During the conversation, she admitted that Audacy could do a better job of telling its story.
“I think we have a great story. It’s just one that we don’t always do a great job of telling, or we don’t always have the ears of the people that should be listening,” said Turner. “The amount of data and research, the case studies, and the story are very compelling.”
I don’t doubt that Audacy has positive stories to tell, but the time to tell them is now—especially when making the toughest decisions that impact people’s livelihoods.
Jobs mean more today than they have at any point in the past thirty years. Rising everyday costs are forcing families to make tougher decisions than ever before. Meanwhile, jobs continue to vanish. Technology evolves. AI adoption and “work smarter, not harder” practices continue.
“These decisions are never easy or made lightly, and we are handling this process as respectfully and professionally as possible,” said Turner in a memo obtained by Barrett Media Wednesday. “There is a lot of change inside our company, in our industry, and in the world. And I know that can be unsettling. I am grateful for everyone’s continued dedication and focus. Together, we are accomplishing a lot, and I’m confident we have a clearer, more effective structure and path to continue to win. Thank you for all your amazing work.”
Change isn’t easy, and progress requires it. I’ve been on the front lines of progress and significant change. There’s a lot of pressure in both aspects. As a manager, you have to take the worst days of the year and use them to guide your team to continue the mission. It’s not easy for anyone in any line of work to accomplish.
However, Audacy is a company with a long history of layoffs—nearly annually—and leadership changes almost as frequently. As one of the top three radio broadcasters in the country, the level of turnover leaves those still inside the company on the ground floor more concerned than ever.
Yesterday, Turner announced ten regional vice presidents to join the five regional presidents already in place. That’s fifteen people contributing in overseeing more than 230 broadcast brands, with 90% coverage in the top 45 markets and over 165 million monthly listeners.
For the employees who remain, questions linger. The first, which many shared with me over the past few days, was simple: “Who’s my boss now?” The second centered on the company’s stability as it shifts from a market-by-market structure to a regional one. The third—and perhaps most telling—wasn’t a question at all, but a statement:
“I’m just waiting for my name to be called.”
Granted, feedback during layoffs often skews negative. However, that statement provides no confidence in tomorrow from many who shared it (or something like it) with me. It suggests employees feel resigned to the fate that their time may be limited. Some may read that and laugh, wondering what took me so long to recognize it.
However, that’s exactly where messaging matters most.
🎙️ A popular Houston morning show just vanished without warning.
“Frito & Katy” is off the air at 100.3 The Bull after only about 15 months, with reports tying the move to broader Audacy layoffs impacting radio stations nationwide
If the story is truly that strong, then it’s time to start telling it to the people who matter most—Audacy’s employees. Turner and her leadership team should find ways to reinforce that better days are ahead. Not through press releases or internal memos, but through real engagement. In the spirit of an election year, this should resemble a market-to-market campaign to share that story.
When new ownership takes over a baseball team, it markets itself directly to the fan base. First pitch is long gone. If Audacy is only in the bottom of the second inning, then show employees the path to the ninth.
Employees want confidence, not more roster cuts. Workers want stability, not constant reshuffling. If Audacy wants the best from its people, it must reinvest in them—not by adding headcount, but by giving time and attention. That’s the kind of messaging that builds belief and drives a better future.
Radio doesn’t have a product problem. It has a clarity problem.
Clarity isn’t built in boardrooms or buried in earnings calls. It’s built through conversations—honest, consistent, human ones.
If Audacy truly believes its story is as strong as it claims, now is the time to prove it—not externally, but internally. Culture doesn’t follow strategy. It follows trust. And trust is earned through communication that doesn’t leave people guessing where they stand or what comes next.
Right now, too many are guessing. Far too many feel the end may be near.
The industry has spent years talking about connection—how powerful, intimate, and unmatched it is. But that same connection must exist inside the building, not just over the airwaves. Otherwise, the message rings hollow.
There is still time to fix that, and I hope Audacy’s leadership takes the opportunity to do so. There is still time to align the message with the mission. But it won’t happen through another memo or restructuring chart. It will happen when leadership shows up, listens, and communicates with the same authenticity the medium prides itself on every day.
Because in the end, the strongest signal any company can send isn’t on FM or digital. It’s the one its own people believe.
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When Molly Qerim announced she would step away from ESPN and her role on First Take, shockwaves reverberated throughout sports media. After 20 years with the network, and as a highly regarded presence on the flagship morning debate program, her departure created an opportunity. One that found Shae Cornette.
“It’s been a transition for me, but one that I was ready for,” said Cornette. “I feel like I’m starting to find my groove on First Take. So far, it’s been great.”
Cornette served as a longstanding anchor on SportsCenter and became a mainstay across ESPN studio programming after joining the network in 2020. She also filled in for Qerim many times before her departure, leaving strong impressions on ESPN executives as they weighed who would take over the role.
It has been six months since Qerim’s departure and four months since Cornette was named the new host of First Take. Her experience in both television and radio provided a wide-ranging skill set, allowing her to adapt to the show’s fast-paced environment. She moves fluidly between topics while setting up high-profile commentators—beginning with Stephen A. Smith—to elevate the conversation.
“On SportsCenter or other shows, we get to breaks quicker. On First Take, this is longer form similar to sports radio. There’s more room to breathe and debate,” explained Cornette. “I have this internal clock in my head. But this show eliminates that to a degree. That’s something I’ve had to get used to understanding there’s room to breathe with two hours.”
As Cornette continues to adapt to her new role, she admits she is still navigating some nerves. Her debut as the full-time host came in front of a raucous live audience in Dallas, ahead of the Cowboys’ Monday Night Football matchup against the Arizona Cardinals.
“It’s a high-profile show, but something that was new to me with ESPN was live shows with live audiences. I never did that on SportsCenter,” said Cornette. “That has been the best kind of challenge for me in terms of nerves. When you have a live show in front of a live audience, you don’t stick to a script and feed off their energy.”
After years of working in various roles at ESPN, the structured schedule that First Take provides has also required adjustment. With the new opportunity, she said her goal is to build on what was already established while adding her own imprint to the role.
“There were quite a few times during the interim process [following Qerim’s departure] where they would ask me to host and analyze… I always welcomed doing that, especially coming from a radio background,” explained Cornette. “Now, as a full-time host, I’m not an analyst. That’s why we have guests on the show. But I’m the host and still want to interject some of my own points. So, I’m trying to find that happy medium now.”
Cornette said the opportunity to become the full-time host of First Take was never something she expected. She credited Qerim’s tenure—one she never envisioned ending when it did.
However, when the position opened, her interest immediately peaked as she considered pursuing the role.
“I enjoy hosting. That has become my niche, and I love it. I enjoy it and can show my knowledge and personality,” said Cornette. “Hosting a premiere show on ESPN of course was a goal of mine. But did I think that First Take would come available, and I’d be first in line? I didn’t know anything. It just sort of worked out that way.”
Working With Stephen A. Smith
Each morning, Cornette shares the stage with Smith, who has been part of the debate program since 2012. One of sports media’s most dynamic—and controversial—figures, his voice carries across the industry. His presence has helped First Take remain the top-rated morning sports program for 14 years and counting.
Smith also balances a daily SiriusXM show, a weekly political program, and regular contributions to his Straight Shooter Media platforms.
“I have never worked with someone who has a busier schedule in my life,” said Cornette about her working relationship with Smith. “I don’t know how he does it. I’m tired after a debate show that runs two hours with some social media obligations that follow… He goes all day. His work ethic is unmatched. He’ll travel time zones and you’ll never know it.”
Cornette said she tries to match Smith’s energy every day. The work begins with a morning meeting two hours before each show, where the cast and crew map out the program. She noted that Smith is deeply involved in shaping the subject matter and guiding how the show flows.
“We work together in terms of questioning. For instance, the way we can truly embrace debate. What line of questioning will really pull that out,” said Cornette. “There are times where I disagree with a take that I know our analysts are going to say, I’ll call our producer. I don’t want to always tell him everything, because then I can push back on him a little. Then I’ll say on the call that I’ll push back on that to get more [out of the debate]. We work on that the most during our morning meeting.”
When asked what people may misunderstand about Smith, Cornette reinforced the level of attention and effort he puts into his work.
“He takes his work seriously, and he cares. He cares about every segment of First Take. The subject manner and the people on that show. He takes every part of his work seriously,” explained Cornette. “I know some of it is performative, and he’s mastered that. But there’s a lot more to him than just that.”
With a background in sports radio, Cornette approaches the show as a student of “playing the hits”—crafting content that aligns with what the majority of the audience wants to hear. That same philosophy carries over to First Take, where discussions center on timely and widely relevant topics.
We have two amazing young HC’s in the Super Bowl that both seem set up for long term success… so let’s instead talk about the only NFC team that hasn’t been the conference championship game in 30 years https://t.co/5do5vhmpT2
Although some in sports media have publicly criticized the show’s topic selection, Cornette believes the approach reflects any mainstream debate program.
“First Take is also very reactionary. ESPN is a 24-hour sports channel. We’re on all the time, so you must be reactionary to what happens the night before,” explained Cornette. “Are we just one day going to talk about the Dallas Cowboys? No. There’s going to be a jumping off point. If Dak Prescott talks yesterday, a new contract, or Jerry Jones spoke on a radio show. Then it becomes timely. But if we’re going to pick Cowboys and people talking about the Cowboys or the Lions, we’re going to lean where we’re most passionate. Especially at ESPN, being reactionary must be at the front of the list.”
Work/Life Balance
As Cornette continues to navigate the layers of her role, she does so with the full support of her husband, Jordan Cornette. Both have spent their careers in sports media, even co-hosting a program on ESPN Radio together.
When Cornette received the news that she had been selected for the role, he celebrated the accomplishment, regardless of the challenges ahead.
“This is a challenge to do this job while he’s on the road for many days. However, we knew when we got married that we’d have these seasons of life that we would have to navigate together. He’s been supportive of me, and I’ve been supportive of him. We make it work,” explained Cornette. “It comes with challenges, but having two people with odd schedules in television is a challenge in itself. Honestly, he’s really helped me navigate those challenges.”
After several months in her new role, Cornette continues to find balance—between host and participant, structure and spontaneity, preparation and instinct. In many ways, that’s the point.
First Take has never been built on comfort. It thrives on energy, tension, and the ability to evolve in real time. Now, so does its new host.
For all the pressure that comes with stepping into a role once held by a steady presence like Qerim, Cornette is not trying to replicate what came before. Instead, she leans into what got her here—her versatility, her radio-honed pacing, and her willingness to engage rather than simply guide.
In a format driven by voices as strong as Smith’s, that balance is everything.
And while the show remains familiar to its audience, the voice steering it forward is still taking shape in real time. That’s not a weakness. It’s evolution.
Because for Shae Cornette, this isn’t about replacing a fixture—it’s about growing into one.
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