In only one demographic -- Persons 18-34 -- did an ad-supported digital audio platform reach double-digits, as Spotify hit 11% in that specific sector.
The last-ditch effort by Paramount comes after the company shared its displeasure with the way the sale process has been handled by Warner Bros. Discovery.
"The correspondence comes amid a heated second round of bids, due December 1, for the studio giant, which WBD hopes to sell or restructure by the end of the year"