Local, Broadcast, Cable TV Advertising Forecasted to Fall 7%, New MoffettNatahanson Data Shows
However, ad-supported connected TV is expected to gain in the coming years, growing from a projected $16 billion in 2025 to $22 billion in 2027.
Warner Bros. Discovery Reportedly Receives Mostly-Cash Offer From Netflix
"Bankers representing Paramount Skydance, Comcast and Netflix worked through the holiday weekend to finalize improved offers for all or portions of Warner Bros. Discovery"
Broadcasters Foundation of America Launches Giving Tuesday Fundraising Campaign
The grant-making efforts have increased from $400,000 in 2007 to north of $2.4 million last year.
iHeartMedia to Elevate Mike McGuinness to CFO
Previously, McGuinness served as the Executive Vice President of Finance and Deputy CFO since he originally joined the organization in 2019.
Viewers Under 50 Rely on Streaming More Than Broadcast/Cable News, New Pew Research Data Shows
64% of Americans say they get news from television at least sometimes, with 32% saying they do so often.
Warner Bros. Discovery Seeking Updated Second Round Bids for Acquisition
"Bloomberg News first reported the deadline for second-round submissions, noting that the company could enter a period of exclusive negotiations with one bidder once the new proposals are received"
FOX One Surpasses More Than 2 Million Subscribers, New Data Shows
57% of FOX One subscribers have come through its relationship with Amazon.
20% of Local Advertisers Now Spending on TikTok, New Borell Associates Data Shows
Of those surveyed, 87% said they're marketing on social media in one way or another.
Connoisseur Media Sells Stations in Rural Minnesota, South Dakota to Christensen Broadcasting
Connoisseur Media has announced it has agreed to sell its stations in Luverne, Minnesota and Madison, South Dakota to Christensen Broadcasting.
Included in the sale...
Library of American Broadcasting Foundation Begins Fundraising Campaign
"Together, we can safeguard these irreplaceable materials and keep them alive for researchers, students, and all who value the legacy of radio and television."
