Live Events Should Be More Than On-Site Broadcasts

I used to write a lot about what the sports media could learn from totally unrelated entities. I wrote about bands, businesses and major...

News Talk Radio’s Vanishing Key Ingredient

My wife, the lovely and feisty CarolAnn Williams, loves to read history articles and human interest stories online. She has recently taken advantage of...

Win Your Listeners Radio Votes Every Month And Build Your Personal Brand

In radio, we think we are running for office every month in the diary world and every week when markets are digitally measured.

A Lack of Access Should Bother All Broadcasters

"There are times when you are the sender, and others when you're the receiver."

The Election You’re Not Covering

It’s always been the case that you can be very successful in the news media by being different. You stand out if you’re talking...

Radio Just Saying ‘Local’ Doesn’t Make It So

“Why do we think local makes our brand more appealing to the listener?”

Nielsen Gives a Two Minute Warning

Among the other things I do in my semi-retirement is hold membership on the National Association of Broadcasters Committee on Local Radio Audience Measurement,...

Radio Station Managers Must Bring Positive Energy Every Single Day

Radio station managers have a lot of jobs. Everything from hiring staff and budgeting down to turning off the lights and taking out the...

What Donald Trump and Kamala Harris Can Learn from Radio PPM Principles

Donald Trump and Kamala Harris took the stage on Tuesday night, with each hoping to become the next President of the United States. By...

Rock Goes to the Dogs, Part 2 of 2

It’s essential you have someone who loves animals and feels passionately about the cause. “I love these animals."

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