Hylton joined MS NOW in April 2025 as a reporter and co-anchor of The Weekend: Primetime. Now, her first solo anchoring role gives the network an opportunity to showcase her journalism across a larger platform.
"I never thought about it. I never considered it was ESPN, and didn't know it was ESPN until they tweeted the clip out. I had no idea Eisen was on ESPN, and was just on the Eisen show."
When you think about it, the idea of retail media networks makes a lot of sense. Radio’s portability has always been a strong argument for reaching customers just prior to purchase, especially for “bricks and mortar” retailers.
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The top advertising podcasts were Sports (11 of 15), while True Crime, Comedy, News, and Science each saw one advertiser in the top spenders of October.
Hylton joined MS NOW in April 2025 as a reporter and co-anchor of The Weekend: Primetime. Now, her first solo anchoring role gives the network an opportunity to showcase her journalism across a larger platform.
"I never thought about it. I never considered it was ESPN, and didn't know it was ESPN until they tweeted the clip out. I had no idea Eisen was on ESPN, and was just on the Eisen show."
The series will feature deeply personal conversations with people whose lives changed through violence, survival, loss, injustice, or unexpected circumstances.