Tag: Barrett Media Featured

The best promotions are so much more than just a giveaway or contest. They should be a full-blown experience that captures attention, engages listeners, and reinforces your brand.

She joins from Top 40 97.1 ZHT Salt Lake City, where she was part of the iHeartMedia layoffs this past November.

“Ok Boomer,” which is a blatantly dismissive response to one’s opinions or comments that younger people perceive as out-of-touch.

“I’m invested, and I try to be encouraging and give them hope because we all could use a boost of confidence in life. I just want them to know I’m there for them and that I care. "

This is a slippery slope not only for journalists but for all broadcasters as it relates to the First Amendment, decency rules, perhaps mergers and acquisitions, and even satire.

“Studies have shown that every time you introduce a new idea into a commercial and step away from your original idea, retention goes down by 60%. If you've added three, then it's even worse than that.”

In the recent CRS NuVooDoo research presentation, the value of local personalities being out in the community and connecting one-on-one with listeners stood out.

The best managers examine every possible item for their arsenal, enabling them to compete in a high-stakes technology-driven industry.

No radio station is perfect. You need change in order to grow your station - with every change, ‘weeds’ will sprout. We can pull them, but like dandelions, they tend to grow back with veracity.

Elvis refers to himself as “the incredible edible Elvis Duran” and presents in a very high-energy style that is quite a contrast to his current morning show.