Think soap operas on social feeds. And while micro dramas are primarily thought of as video, this is a content space radio is uniquely qualified to own.
"Baseball is built on trust. Fans trust that their team will be there every night, on the same channel, with familiar voices guiding them through the season. Right now, that trust is fraying."
"There’s something to be said for the idea that two politically active global artists performed on the biggest stage in American sports. Moreover the decision to let the music speak for itself."
"The rapid growth of direct-to-fan subscriptions has proven the value of recurring creator revenue, and this acquisition accelerates our strategy to provide a one-stop shop that helps creators grow their audience and monetize across channels."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."