"This was Michael Jordan. The face of the NBA’s greatest era. The man who helped make the original NBA on NBC a cultural phenomenon. The opportunity to put him back in that environment should have been impossible to screw up. And somehow, NBC did."
Tuesday's tribute worked because it felt honest, not staged. Consequently, it's the kind of moment that reminds viewers why they tuned in beyond the headlines.
In most buildings, talent are conditioned to think about the here and now. They're consumed with creating content, watching and reading about sports and...
Conducting research is a critical part of every brand's strategy and development. It's not an easy process and not every piece of feedback is informative,...
The past twelve months have provided a series of twists and turns that have been a combination of exciting, challenging, confusing, and rewarding. It's...
Tuesday's tribute worked because it felt honest, not staged. Consequently, it's the kind of moment that reminds viewers why they tuned in beyond the headlines.
"You do not have to copy Bobby's style or act like a trial lawyer to win. The goal is simply to take these insights, adapt them to your unique voice, and make your show feel even more alive."