For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
“There’s no question that there’s days that I wake up and I can feel the juices when sports stories are breaking and I’m sitting there going man I wish I was involved in that right now."
"(98.5 The Sports Hub) is a great place for Celtics fans and listeners to feed their passion for all things Celtics, and we hope to give them more to be excited about in the coming years.”
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.