Tag: Brian Shactman

Will it help grow my audience? Doubtful. But it might. And it’s time to try.

The point is you don’t need to be directly affected to have a vested interest. And it’s our job in news/talk radio to provide ideas, voices, and perspectives to make sure people understand that.

“I don’t think I will be like John Sterling (Yankees radio announcer) and be 85, but as long as I’m sharp, I love it.”

What I was wrong about was that, had I gone the full-time route in 1997, I may have been ground floor of the podcast movement or moved back into a local market right when national sports radio was losing its power.

As a host, you need to have some equity in decisions on time for interviews.