Tag: Brian Shactman
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When Your Stream and App Matter Most
As media consumers, we often follow the path of least resistance, so media companies need to make it as simple and easy as humanly possible.
How TikTok Made the Radio Star
“When I started reporting at WBZ, it was audio-only, but then the bosses chose me to get the TikTok up and running. I was hesitant at first, but they were right. It's been a total game-changer.”
Can AM Radio Survive 20th-Century Thinking in a 21st-Century World?
I host an AM radio show on a legacy station with an aging but robust audience. Can we get bigger? Younger? More diverse?
Twitter vs. X: After the Hot Takes Settle
The majority of responses to the change have been negative, yet those who hold faith in Musk say it’s the beginning of the end of Twitter as a news/information platform and the beginning of Twitter as the so-called everything app
Threads Isn’t Likely to Achieve Much Adoption From Politicians or Political Media
DeSantis, Christie, and Trump aren’t even on it, while no one in the race has more than 35,000 followers.
