Barrett Media
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company’s President of Research Policy and Communication, and eight years as VP of Domestic Radio Research.
Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He enjoys hearing your thoughts so please feel free to reach him at doctoredresearch@gmail.com.
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Sports Radio
Don Imus Remembered by Current and Former WFAN Colleagues Five Years After His Passing
"You cannot write the history of WFAN without Don Imus. He was the foundational cornerstone that all the future decades of success was built upon."
Rob Bradford: NFL ‘Didn’t Need to Accept’ Streaming Games
"People are going to do whatever it takes, as we have seen with Amazon and now Netflix, do whatever it takes to find the games."
670 The Score Finishes Second Overall, Gains First Place Finish in Afternoons in Chicago Fall Ratings Book
"670 The Score’s quarterly numbers include a combination of both over-the-air and streaming performances."
Charissa Thompson: My Answer is Always ‘Yes’ Helping Young Women Looking to Work in Sports Media
"The young woman that comes up to me or the young woman that reaches out to me on Instagram that says, ‘Hey, I want to do what you do one day. Can you help me?,’ my answer’s always, ‘Yes, of course I can help you.'"
Mike Muraco, Dan Manucci to Join ESPN 620 AM Phoenix
"Roc and Maunch have built a loyal following in the Valley over the two decades and we are excited to add their show to the ESPN 620 lineup."
Sports Columns
Sports Media Co-Rookies of the Year: Nick Saban and Bill Belichick
I thought it became pretty obvious from the get-go that Saban was a star in the making.
Here’s Hoping News Talk and Sports Talk Radio Had Their Holiday Wish Lists Fulfilled
What can talk radio do in 2025 and beyond that will help the sales teams not have to start conversations with potential clients by spending the first 20 minutes defending the industry and giving the reasons why it is not yet dead?
What is Pardon the Interruption in a YouTube World?
“Its success robbed the show of its unique identity.”
The Timing of Media Layoffs
"The company and leadership team has failed if bad news is being delivered to employees the week prior to Christmas."
30 Years in Sports Media Has Been One of the Headlines of My 50 Years of Life
It has been a crazy ride over these 30 years in the business and I expect more of the same as I look to the back half of my career.
Sports Television
NBA Christmas Day on ESPN Platforms Averages 5.25 Million Viewers, Most-Watched in Five Years
The thrilling victory by LeBron James and the Los Angeles Lakers over Stephen Curry Golden State Warriors led the way averaging 7.76 million viewers in prime time.
Netflix Reaches Nearly 65 Million U.S. Viewers for NFL Christmas Day Doubleheader
"Bringing our members this record-breaking day of two NFL games was the best Christmas gift we could have delivered."
Netflix Makes NFL Broadcasting Debut on Christmas Day: Sports Media Reacts
Netflix passed peak concurrent viewers of any Christmas in the past four years during the first game.
NCAA Women’s Volleyball Championship Averages 1.3 Million Viewers on ABC
Semifinal coverage on ESPN one week earlier averaged 1.1 million viewers, representative of a 4% year-over-year increase.
FOX Sports Averages 19.7 Million Viewers for NFL Week 16 Singleheader
The Saturday game between the Ravens and Steelers averaged 15.4 million viewers, a 7% increase over last year's comparable window.
News Radio
Townsquare Media Extends Coverage of News/Talk 890 KDXU
Townsquare Media has announced that News/Talk station 890 KDXU...
Charlie Kirk: Dennis Prager Shared ‘Unbelievably Powerful’ Message With Me During Hospital Visit
"I cannot go into any detail exactly what medically Dennis is dealing with, but it's very serious. It's very serious. He is making progress."
Joe Piscopo Renews with Salem Media Group, AM 970 The Answer
He has hosted on the station for the past decade.
Dave Ross, Colleen O’Brien Sign Off From Seattle’s Morning News on KIRO Newsradio 97.3 FM
For Ross, it was the culmination of a 47-year career working for the Bonneville Seattle news/talk station.
Hoppy Kercheval to Step Away From ‘Talkline’, Dave Wilson and T.J. Meadows to Step In
"It is hard to step away from the show that has meant so much to me, but I have confidence in Dave and T.J.”
News Columns
The 3 Qualities Joe Rogan Used to Dethrone Howard Stern as the King of All Media
For decades, Howard Stern has been "The King of...
It’s the Talent, Stupid: Developing Influential Political Podcasts
The best radio and podcasts, the breakouts, are the ones where the talent – hosts and producers – are unique and entertaining, tuned into what the audience seeks while being themselves.
Non-Traditional Radio Revenue Will Be the Name of the Game in 2025
These ideas don’t grow on trees, but when you find one that works, you’ll be off to the races.
TikTok Ban Isn’t About Free Speech, It’s About Ending Media Warfare
Social media algorithms are not speech. They are manipulative tools being used to keep you scrolling and addicted to your phone/apps.
What Does the Settlement Between ABC News and Donald Trump Mean For His 2nd Term?
This situation -- like so many others -- isn't nearly as black and white as many have made it out to be.
News Television
NBC News Ends 2024 as #1 American News Network Across TV, Digital, and Streaming; Reached 137 Million Americans Per Month Across Platforms
NBC is slated to end 2024 as America’s number...
Dan Abrams to Exit Nightly NewsNation Show, Will Remain with Network
“I devote far more of my time to this show than anything else, and as hard as it is for me to admit, it’s just not practical to do this show all week while also running, and expanding, my businesses.”
Current and Former Colleagues React to Depature of Neil Cavuto From Fox News After Nearly 30 Years
Many current and former Fox News colleagues took to social media to share well wishes, admiration, and appreciation for the work Cavuto did with the network and what he meant to them both personally and professionally.
Neil Cavuto: ‘Seemed Like a Good Time’ to Leave Fox News After 28 Years
"I've been planning this day for some time."
Ratings Roundup: Fox News Finishes 2024 With Highest Audience Share in Nearly 10 Years
70 of the top 100 cable news broadcasts of the year happened on Fox News in 2024.
Music News
Lamont Returning To 107.7 The Bone San Francisco
Posting on the "Lamont & Tonelli" Facebook page, Lamont wrote, "Major Announcement! I have signed a contract with the Bone..1st show JAN 6TH !!"
It’s ‘Party 107.7’ Time In Norfolk VA
Branding itself as the go-to destination for "Feel Good Hit Music." Core artists featured in its lineup include Sabrina Carpenter, Rihanna, Eminem, Ariana Grande, and Shaboozey.
Tony Cortez Signs On For Mornings at Classic Hits 101.1 KONO-FM San Antonio
Cortez will make his debut on Monday, December 30, stepping into the role vacated by the recent retirement of Music Director and midday host Steve Casanova.
‘The Fred Show’ Heading To Movin 107.7 Norfolk
Chris ‘Fred’ Frederick hosts the show and includes contributions from cast members Kaelin, Rufio, Paulina, Showbiz Shelly, Jason Brown, and Keke.
‘The Morning Bullpen’ Is Out At 100.3 ‘The Bull’ Houston
Their departure is the second of two long-time Houston morning shows this week. “Dean & Rog” exited 107.5/106.9 The Eagle Friday.
Music Columns
The 3 Qualities Joe Rogan Used to Dethrone Howard Stern as the King of All Media
For decades, Howard Stern has been "The King of...
It’s the Talent, Stupid: Developing Influential Political Podcasts
The best radio and podcasts, the breakouts, are the ones where the talent – hosts and producers – are unique and entertaining, tuned into what the audience seeks while being themselves.
Non-Traditional Radio Revenue Will Be the Name of the Game in 2025
These ideas don’t grow on trees, but when you find one that works, you’ll be off to the races.
TikTok Ban Isn’t About Free Speech, It’s About Ending Media Warfare
Social media algorithms are not speech. They are manipulative tools being used to keep you scrolling and addicted to your phone/apps.
What Does the Settlement Between ABC News and Donald Trump Mean For His 2nd Term?
This situation -- like so many others -- isn't nearly as black and white as many have made it out to be.
Podcasting
YouTube ‘Investing Heavily’ to Support Audio, Podcast Content
“Google has lots of places where this content could live, and we’re talking with many of those teams, and we will look to integrate into all of those services as it makes sense.”
Brian Stelter to Exit ‘Inside the Hive’ Podcast with Vanity Fair
"Every week, I learned something new from the guests here at the table, and I hope you did as well."
SiriusXM CEO Jennifer Witz: Podcasting ‘Provides the Best Opportunity For Us to Monetize Through Advertising’
"We can look to pursue a slightly broader set of audiences, because we’re selling to advertisers across audiences and they want to make sure they have younger audiences as well.”
SiriusXM To Launch Women’s Empowerment Network Podcast Platform
At its inception, it will introduce two new podcasts, with additional original content expected to roll out in the following months.
CNN Launching New Tech-Focused Podcast Hosted by Clare Duffy
"It’s easy to be overwhelmed by the sheer volume of information we are confronted with, and I hope to be an essential resource to help you and your loved ones make sense of it all.”
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company’s President of Research Policy and Communication, and eight years as VP of Domestic Radio Research.
Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He enjoys hearing your thoughts so please feel free to reach him at doctoredresearch@gmail.com.
Sports Radio
Don Imus Remembered by Current and Former WFAN Colleagues Five Years After His Passing
"You cannot write the history of WFAN without Don Imus. He was the foundational cornerstone that all the future decades of success was built upon."
Rob Bradford: NFL ‘Didn’t Need to Accept’ Streaming Games
"People are going to do whatever it takes, as we have seen with Amazon and now Netflix, do whatever it takes to find the games."
670 The Score Finishes Second Overall, Gains First Place Finish in Afternoons in Chicago Fall Ratings Book
"670 The Score’s quarterly numbers include a combination of both over-the-air and streaming performances."
Charissa Thompson: My Answer is Always ‘Yes’ Helping Young Women Looking to Work in Sports Media
"The young woman that comes up to me or the young woman that reaches out to me on Instagram that says, ‘Hey, I want to do what you do one day. Can you help me?,’ my answer’s always, ‘Yes, of course I can help you.'"
Mike Muraco, Dan Manucci to Join ESPN 620 AM Phoenix
"Roc and Maunch have built a loyal following in the Valley over the two decades and we are excited to add their show to the ESPN 620 lineup."
Sports Columns
Sports Media Co-Rookies of the Year: Nick Saban and Bill Belichick
I thought it became pretty obvious from the get-go that Saban was a star in the making.
Here’s Hoping News Talk and Sports Talk Radio Had Their Holiday Wish Lists Fulfilled
What can talk radio do in 2025 and beyond that will help the sales teams not have to start conversations with potential clients by spending the first 20 minutes defending the industry and giving the reasons why it is not yet dead?
What is Pardon the Interruption in a YouTube World?
“Its success robbed the show of its unique identity.”
The Timing of Media Layoffs
"The company and leadership team has failed if bad news is being delivered to employees the week prior to Christmas."
30 Years in Sports Media Has Been One of the Headlines of My 50 Years of Life
It has been a crazy ride over these 30 years in the business and I expect more of the same as I look to the back half of my career.
Sports Television
NBA Christmas Day on ESPN Platforms Averages 5.25 Million Viewers, Most-Watched in Five Years
The thrilling victory by LeBron James and the Los Angeles Lakers over Stephen Curry Golden State Warriors led the way averaging 7.76 million viewers in prime time.
Netflix Reaches Nearly 65 Million U.S. Viewers for NFL Christmas Day Doubleheader
"Bringing our members this record-breaking day of two NFL games was the best Christmas gift we could have delivered."
Netflix Makes NFL Broadcasting Debut on Christmas Day: Sports Media Reacts
Netflix passed peak concurrent viewers of any Christmas in the past four years during the first game.
NCAA Women’s Volleyball Championship Averages 1.3 Million Viewers on ABC
Semifinal coverage on ESPN one week earlier averaged 1.1 million viewers, representative of a 4% year-over-year increase.
FOX Sports Averages 19.7 Million Viewers for NFL Week 16 Singleheader
The Saturday game between the Ravens and Steelers averaged 15.4 million viewers, a 7% increase over last year's comparable window.
News Radio
Townsquare Media Extends Coverage of News/Talk 890 KDXU
Townsquare Media has announced that News/Talk station 890 KDXU...
Charlie Kirk: Dennis Prager Shared ‘Unbelievably Powerful’ Message With Me During Hospital Visit
"I cannot go into any detail exactly what medically Dennis is dealing with, but it's very serious. It's very serious. He is making progress."
Joe Piscopo Renews with Salem Media Group, AM 970 The Answer
He has hosted on the station for the past decade.
Dave Ross, Colleen O’Brien Sign Off From Seattle’s Morning News on KIRO Newsradio 97.3 FM
For Ross, it was the culmination of a 47-year career working for the Bonneville Seattle news/talk station.
Hoppy Kercheval to Step Away From ‘Talkline’, Dave Wilson and T.J. Meadows to Step In
"It is hard to step away from the show that has meant so much to me, but I have confidence in Dave and T.J.”
News Columns
The 3 Qualities Joe Rogan Used to Dethrone Howard Stern as the King of All Media
For decades, Howard Stern has been "The King of...
It’s the Talent, Stupid: Developing Influential Political Podcasts
The best radio and podcasts, the breakouts, are the ones where the talent – hosts and producers – are unique and entertaining, tuned into what the audience seeks while being themselves.
Non-Traditional Radio Revenue Will Be the Name of the Game in 2025
These ideas don’t grow on trees, but when you find one that works, you’ll be off to the races.
TikTok Ban Isn’t About Free Speech, It’s About Ending Media Warfare
Social media algorithms are not speech. They are manipulative tools being used to keep you scrolling and addicted to your phone/apps.
What Does the Settlement Between ABC News and Donald Trump Mean For His 2nd Term?
This situation -- like so many others -- isn't nearly as black and white as many have made it out to be.
News Television
NBC News Ends 2024 as #1 American News Network Across TV, Digital, and Streaming; Reached 137 Million Americans Per Month Across Platforms
NBC is slated to end 2024 as America’s number...
Dan Abrams to Exit Nightly NewsNation Show, Will Remain with Network
“I devote far more of my time to this show than anything else, and as hard as it is for me to admit, it’s just not practical to do this show all week while also running, and expanding, my businesses.”
Current and Former Colleagues React to Depature of Neil Cavuto From Fox News After Nearly 30 Years
Many current and former Fox News colleagues took to social media to share well wishes, admiration, and appreciation for the work Cavuto did with the network and what he meant to them both personally and professionally.
Neil Cavuto: ‘Seemed Like a Good Time’ to Leave Fox News After 28 Years
"I've been planning this day for some time."
Ratings Roundup: Fox News Finishes 2024 With Highest Audience Share in Nearly 10 Years
70 of the top 100 cable news broadcasts of the year happened on Fox News in 2024.
Music News
Lamont Returning To 107.7 The Bone San Francisco
Posting on the "Lamont & Tonelli" Facebook page, Lamont wrote, "Major Announcement! I have signed a contract with the Bone..1st show JAN 6TH !!"
It’s ‘Party 107.7’ Time In Norfolk VA
Branding itself as the go-to destination for "Feel Good Hit Music." Core artists featured in its lineup include Sabrina Carpenter, Rihanna, Eminem, Ariana Grande, and Shaboozey.
Tony Cortez Signs On For Mornings at Classic Hits 101.1 KONO-FM San Antonio
Cortez will make his debut on Monday, December 30, stepping into the role vacated by the recent retirement of Music Director and midday host Steve Casanova.
‘The Fred Show’ Heading To Movin 107.7 Norfolk
Chris ‘Fred’ Frederick hosts the show and includes contributions from cast members Kaelin, Rufio, Paulina, Showbiz Shelly, Jason Brown, and Keke.
‘The Morning Bullpen’ Is Out At 100.3 ‘The Bull’ Houston
Their departure is the second of two long-time Houston morning shows this week. “Dean & Rog” exited 107.5/106.9 The Eagle Friday.
Music Columns
The 3 Qualities Joe Rogan Used to Dethrone Howard Stern as the King of All Media
For decades, Howard Stern has been "The King of...
It’s the Talent, Stupid: Developing Influential Political Podcasts
The best radio and podcasts, the breakouts, are the ones where the talent – hosts and producers – are unique and entertaining, tuned into what the audience seeks while being themselves.
Non-Traditional Radio Revenue Will Be the Name of the Game in 2025
These ideas don’t grow on trees, but when you find one that works, you’ll be off to the races.
TikTok Ban Isn’t About Free Speech, It’s About Ending Media Warfare
Social media algorithms are not speech. They are manipulative tools being used to keep you scrolling and addicted to your phone/apps.
What Does the Settlement Between ABC News and Donald Trump Mean For His 2nd Term?
This situation -- like so many others -- isn't nearly as black and white as many have made it out to be.
Podcasting
YouTube ‘Investing Heavily’ to Support Audio, Podcast Content
“Google has lots of places where this content could live, and we’re talking with many of those teams, and we will look to integrate into all of those services as it makes sense.”
Brian Stelter to Exit ‘Inside the Hive’ Podcast with Vanity Fair
"Every week, I learned something new from the guests here at the table, and I hope you did as well."
SiriusXM CEO Jennifer Witz: Podcasting ‘Provides the Best Opportunity For Us to Monetize Through Advertising’
"We can look to pursue a slightly broader set of audiences, because we’re selling to advertisers across audiences and they want to make sure they have younger audiences as well.”
SiriusXM To Launch Women’s Empowerment Network Podcast Platform
At its inception, it will introduce two new podcasts, with additional original content expected to roll out in the following months.
CNN Launching New Tech-Focused Podcast Hosted by Clare Duffy
"It’s easy to be overwhelmed by the sheer volume of information we are confronted with, and I hope to be an essential resource to help you and your loved ones make sense of it all.”
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company’s President of Research Policy and Communication, and eight years as VP of Domestic Radio Research.
Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He enjoys hearing your thoughts so please feel free to reach him at doctoredresearch@gmail.com.
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