Tag: Classic Rock

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

What Classic Rock Stations Can Learn From Bleacher Report and the NFL

"Would you do exactly what you are doing today or would the blank slate without preconceived notions lead you in new directions?"

Classic Rock Radio’s Mid-Year Report Card

"Let’s look at some notes from the first half (or seven months) of the year and see what, if any, conclusions we can draw."

5 Easy to Execute Classic Rock Radio Ideas

"They fit the Classic Rock format, are easy to execute with minimal effort, and don’t cost anything."

Hooks That Work: Keeping Classic Rock Fans Tuned In

If the stories and topics you are selecting to talk about don’t cause a reaction in you, they probably won’t in your audience either.

What If Your Radio Brand Went Full Savannah Bananas?

When most songs are only singles or doubles, it’s the plays around them that can drive in more runs or become grand slams of their own.

Why Urban AI Bands and Virtual Stars Don’t Work

Where the concept loses me is that if it hasn’t already happened, I think it's a short walk until this is done in R&B.

How Billy Joel, AC/DC, and the Rolling Stones Prove Classic Rock’s Enduring Appeal

The more places we spot Classic Rock in the wild, the better we can feel about the staying power of this music and our format.

Passion, Energy, and a Marconi Nod for 100.7 KSLX’s Karen Dalessandro

“For a heartbeat, I worried my personality might be ‘too much’ for the Classic Rock audience, but being myself and having fun seems to be infectious regardless of the genre.”

How a Pop Quiz Can Tune Up Your Rock Radio Team

The goal is to take the temperature of the room and spark insights you won’t get from Slack threads, a bagel meeting, or a group text.

What AI Thinks About Classic Rock, Classic Hits, and Adult Hits Listeners

My suggestion is to start by asking AI for detailed breakdowns on the person who listens to your station. Then see how it compares with the perceptions of the airstaff.

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Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."