Tag: Classic Rock

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

5 Easy to Execute Classic Rock Radio Ideas

"They fit the Classic Rock format, are easy to execute with minimal effort, and don’t cost anything."

Hooks That Work: Keeping Classic Rock Fans Tuned In

If the stories and topics you are selecting to talk about don’t cause a reaction in you, they probably won’t in your audience either.

What If Your Radio Brand Went Full Savannah Bananas?

When most songs are only singles or doubles, it’s the plays around them that can drive in more runs or become grand slams of their own.

Why Urban AI Bands and Virtual Stars Don’t Work

Where the concept loses me is that if it hasn’t already happened, I think it's a short walk until this is done in R&B.

How Billy Joel, AC/DC, and the Rolling Stones Prove Classic Rock’s Enduring Appeal

The more places we spot Classic Rock in the wild, the better we can feel about the staying power of this music and our format.

Passion, Energy, and a Marconi Nod for 100.7 KSLX’s Karen Dalessandro

“For a heartbeat, I worried my personality might be ‘too much’ for the Classic Rock audience, but being myself and having fun seems to be infectious regardless of the genre.”

How a Pop Quiz Can Tune Up Your Rock Radio Team

The goal is to take the temperature of the room and spark insights you won’t get from Slack threads, a bagel meeting, or a group text.

What AI Thinks About Classic Rock, Classic Hits, and Adult Hits Listeners

My suggestion is to start by asking AI for detailed breakdowns on the person who listens to your station. Then see how it compares with the perceptions of the airstaff.

Sydney Sweeney, Topicality & Rock Radio’s Lost Edge

Many at Radio have forgotten the lost art of, or the importance of, topicality.

Why 95.5 KLOS’s Nik Carter Is The Ultimate Classic Rock Curator

“I used to joke; VH1 Classic hired a spiky-haired black guy to play Classic Rock to a bunch of red states. What could possibly go wrong?”

Popular

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."