Tag: Classic Rock

Many at Radio have forgotten the lost art of, or the importance of, topicality.

“I used to joke; VH1 Classic hired a spiky-haired black guy to play Classic Rock to a bunch of red states. What could possibly go wrong?”

Beyond the people we’ve already lost, there are, unfortunately, many more to come. Which leads me to ask the important question: are you ready?

Described as “a celebration of the music,” it is designed to tap into the ongoing legacy and continue to honor the music for years to come.

Music radio isn’t just about playlists or ratings; it’s about culture, lifestyle, nostalgia, and personality.

After doing this for 23 years, he says one of the secrets his team has learned is how to “regulate creativity,” putting their writing onto a schedule.

“Our company mission is to build up, connect, inform, and celebrate communities and family. We are in the trenches with the community."

“We think of ourselves as a major radio station and don't worry about what New York is doing. You've got to have a product that stands up to some of the biggest brands in their formats in the world, whether it's CBS FM, Z100, or Q1043.”

Instead of the goal being to ask people what they thought about the station and gather information, it was about giving them access to the station and creating an open dialogue.

“It feels like a lot on your shoulders sometimes, because I grew up with this station. It was my radio station, and now I'm the one putting it together."