Tag: Classic Rock
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Hooks That Work: Keeping Classic Rock Fans Tuned In
If the stories and topics you are selecting to talk about don’t cause a reaction in you, they probably won’t in your audience either.
What If Your Radio Brand Went Full Savannah Bananas?
When most songs are only singles or doubles, it’s the plays around them that can drive in more runs or become grand slams of their own.
Why Urban AI Bands and Virtual Stars Don’t Work
Where the concept loses me is that if it hasn’t already happened, I think it's a short walk until this is done in R&B.
How Billy Joel, AC/DC, and the Rolling Stones Prove Classic Rock’s Enduring Appeal
The more places we spot Classic Rock in the wild, the better we can feel about the staying power of this music and our format.
Passion, Energy, and a Marconi Nod for 100.7 KSLX’s Karen Dalessandro
“For a heartbeat, I worried my personality might be ‘too much’ for the Classic Rock audience, but being myself and having fun seems to be infectious regardless of the genre.”
How a Pop Quiz Can Tune Up Your Rock Radio Team
The goal is to take the temperature of the room and spark insights you won’t get from Slack threads, a bagel meeting, or a group text.
What AI Thinks About Classic Rock, Classic Hits, and Adult Hits Listeners
My suggestion is to start by asking AI for detailed breakdowns on the person who listens to your station. Then see how it compares with the perceptions of the airstaff.
Sydney Sweeney, Topicality & Rock Radio’s Lost Edge
Many at Radio have forgotten the lost art of, or the importance of, topicality.
Why 95.5 KLOS’s Nik Carter Is The Ultimate Classic Rock Curator
“I used to joke; VH1 Classic hired a spiky-haired black guy to play Classic Rock to a bunch of red states. What could possibly go wrong?”
When Rock Legends Die, Is Your Station Ready to Respond?
Beyond the people we’ve already lost, there are, unfortunately, many more to come. Which leads me to ask the important question: are you ready?