Tag: Classic Rock

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

When Rock Legends Die, Is Your Station Ready to Respond?

Beyond the people we’ve already lost, there are, unfortunately, many more to come. Which leads me to ask the important question: are you ready?

‘The Temple of Rock:’ A New Era for Classic Rock Radio

Described as “a celebration of the music,” it is designed to tap into the ongoing legacy and continue to honor the music for years to come.

One Year Later: Key Takeaways on Music Radio Coverage

Music radio isn’t just about playlists or ratings; it’s about culture, lifestyle, nostalgia, and personality.

BOB-FM’s Howard Kroeger: ‘We Regulate Creativity’

After doing this for 23 years, he says one of the secrets his team has learned is how to “regulate creativity,” putting their writing onto a schedule.

Sue Kelley Elevates 103.5 The Arrow with Local Focus

“Our company mission is to build up, connect, inform, and celebrate communities and family. We are in the trenches with the community."

20 Brands In 20 Days: Robby Bridges 107.1/99.7 The Boss

“We think of ourselves as a major radio station and don't worry about what New York is doing. You've got to have a product that stands up to some of the biggest brands in their formats in the world, whether it's CBS FM, Z100, or Q1043.”

100.3 The Sound’s Lasting Legacy With ‘The Backstagers’

Instead of the goal being to ask people what they thought about the station and gather information, it was about giving them access to the station and creating an open dialogue.

Meet The Music Directors: Ray Collier KSHE 95 St. Louis

“It feels like a lot on your shoulders sometimes, because I grew up with this station. It was my radio station, and now I'm the one putting it together."

David Moore: Programming In Phoenix Is Like Always Being On A First Date

"You have to be cognizant of the fact that you are regularly being exposed to potential P1s that are not very familiar with you. It’s kind of like always being on a first date.”

iHeartRadio ICONS: The Seven Days Of Springsteen

iHeartMedia is set to launch “iHeartRadio ICONS with Bruce Springsteen, Celebrating Tracks II: The Lost Albums.”

Popular

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."