"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."
"You have to be cognizant of the fact that you are regularly being exposed to potential P1s that are not very familiar with you. It’s kind of like always being on a first date.”
It’s this sort of approach to repackaging the world of Classic Rock that provides the best opportunity to tap into the passion for the music we see in younger generations without expecting them to listen to the radio.
This is my exclusive interview with AI, meant to tackle the real issues facing RockTernative. Soon after the interview started, I realized AI likes to jump on its soapbox and hear itself type.
“The idea of this was that we wrote original jingles for each one of the 12 clients. We spent some time the month prior writing different types of jingles."
First, I must say I have no intention of discussing politics in my weekly communication with you. But as my father used to say, “Everything is political,” and boy, was he right.
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."