Tag: Classic Rock

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Countdown To Summer: David Moore 100.7 KSLX Phoenix

The unique thing about Phoenix is that summer is for locals only and is actually a little slower than the rest of the year due to the intense heat.

Behind The Song Podcast Bridges Classic Rock Generation Gap

It’s this sort of approach to repackaging the world of Classic Rock that provides the best opportunity to tap into the passion for the music we see in younger generations without expecting them to listen to the radio.

Music Radio Reacts To The Passing Of Sly Stone At Age 82

Stone was known as the front man for Sly and the Family Stone a fusion of rock, soul, funk and gospel.

How the Classic Rock Radio Format Can Connect With Gen Z And Millennials

In the user-centric era, the currency is not reach, it's love. Cater to the fans who love your stuff, and their passion will fuel your flywheel.

Classic Rock Questions Posed After a Night With AC/DC

I’d be curious to know how they got, not just exposed but bonded to some of the band’s deeper tracks. I’m guessing it wasn’t from the radio.

AI Chooses Rock Over Pop: An Exclusive Interview With AI

This is my exclusive interview with AI, meant to tackle the real issues facing RockTernative. Soon after the interview started, I realized AI likes to jump on its soapbox and hear itself type.

Tom Griswold Shares How ‘The Bob & Tom Show’ Created a Hit With ‘Live Jingle Day’

“The idea of this was that we wrote original jingles for each one of the 12 clients. We spent some time the month prior writing different types of jingles."

Everything Is Political Even Urban Radio Programming

First, I must say I have no intention of discussing politics in my weekly communication with you. But as my father used to say, “Everything is political,” and boy, was he right.

It’s Time For Classic Rock to Reopen the Request Lines

We claim it’s our ability to connect with our listeners that sets us apart from a boring Spotify stream. Let’s prove it.

Ideas Classic Rock Can Steal From Sports Talk

Compared to a boring streaming channel, when we tell the stories of Classic Rock artists and songs, it’s a great way to get listeners to care.

Popular

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."