Tag: Classic Rock

How do we manage some of the artists and songs that, once upon a time, were the biggest in the format?

"It’s subtle but if you squint at the data just right you can see a new decade slowly infiltrating the format."

"Have we created stations that maybe people are less likely to tune out of, but also less like to tune into?"

"The new guard is slowly supplanting the old guard, but evolution is a slow process."

"Let’s not be the one house on radio street that doesn’t put up holiday decorations.'

"I would expect more consolidation in all forms of media and entertainment. The more sources for content, including thousands of YouTube channels, the harder it will be to amass a big audience and make a profit."

"There’s no doubt that Christmas music in our formats is a tricky proposition. Between the quality of the available songs and the competition from all-Christmas stations, there’s no easy answer for how to embrace the season from a musical perspective"

"Say no to cranberry, yes to Rock"

"Talking with Classic Rock Program Directors, there is a line in the sand between some types of rock music from the nineties that’s difficult to cross"

"These thoughts will not only help keep your Classic Rock/Hits station moving in the right direction, they will also save you $40 or more in tickets and concessions"