Tag: Classic Rock

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How a Springsteen Biopic Teaches Lessons for Classic Rock/Hits Radio

Columns Mike Stern Mike Stern -
"These thoughts will not only help keep your Classic Rock/Hits station moving in the right direction, they will also save you $40 or more in tickets and concessions"

Did Classic Rock Radio Capture the Spirit of Rush?

Columns Mike Stern Mike Stern -
"Did Classic Rock radio take full advantage of the moment?"

How the ‘When We Were Young’ Music Festival Proved Emo and Alt-Rock Nostalgia Is No More

Columns Mike Gunz Mike Gunz -
"The powers-that-be within the music industry and music airplay can learn a lot from the success of the last four years of When We Were Young Festival"

How Radio Can Turn Nostalgia Into Ratings and Revenue

Columns Mike Stern Mike Stern -
"There is an opportunity here to tie your brand to things that bring happiness and fun into your listener’s lives."

Connoisseur Media Launches 102.9 The Rattler In Amarillo

Radio BMM Staff BMM Staff -
"We’re excited to bring the energy and passion of Classic Rock back to our listeners"

Making the Leap to Classic Rock with Dave and Mahoney (Part 1)

Features Mike Stern Mike Stern -
“People who grew up loving music from the grunge era are very similar to the people that we see every day interacting with the show that also like CCR and ACDC.”

Robyn Taylor Returns To Classic Rock 101.5 WPDH Monday

Radio BMM Staff BMM Staff -
"Taylor is returning to the station as part of a refreshed morning lineup"

Matt Spatz Named New Morning Show On 98.5 WNCX Beginning October 6

Radio BMM Staff BMM Staff -
"We are delighted that Spatz will bring his dynamic energy and deep passion for rock music"

What Classic Rock Stations Can Learn From Bleacher Report and the NFL

Columns Mike Stern Mike Stern -
"Would you do exactly what you are doing today or would the blank slate without preconceived notions lead you in new directions?"

Classic Rock Radio’s Mid-Year Report Card

Columns Mike Stern Mike Stern -
"Let’s look at some notes from the first half (or seven months) of the year and see what, if any, conclusions we can draw."
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Popular

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."